Approximately 56 percent of people spend more time on Facebook as compared to any other platform.
According to a recent report published by Slidely, almost fifty percent of consumers (47% to be precisely) watch most of the video content on Facebook; against the 41 percent consumers who still prefer to watch the same on YouTube.
Furthermore, approximately 71 percent of consumers said that they found the advertisement on Facebook more relevant than any other platform. This is clearly pointing towards the importance of precision ad targeting and constantly changing expectation of consumers about the advertisements that are shown to them.
Tom More, CEO of Slidely said, “These insights are invaluable to businesses and agencies that want to maximize the impact of their online advertising efforts. The more marketers know about customer behaviors, the better they can tailor their campaigns to their audience.”
The survey also revalidated the point around growing importance of online video and how it can be used as a powerful marketing tool.
Speaking on this, Hila Shitrit Nissim, VP of Communications at Slidely said, “As the leading creative video provider for businesses, we know how important it is for marketers and business owners to have current data on their audience’s viewing habits. Our goal with this survey was to help businesses understand how people consume and engage with their video content.”
Some of the other important findings from the report are as follows:
- Over 44 percent of respondents watch more than five videos in a day.
- Approximately 56 percent of people spend more time on Facebook as compared to any other platform.
- Men prefer to watch videos with sound on, compared to females.
- Around 60 percent of visitors who have watched a video will end up visiting the publisher’s page.
Slidely is creator of PROMO, the leader in creative video solution specially for businesses and agencies.