Ambi Media Group Co-Founder and CEO, Andrea Iervolino, is launching a new blockchain-based platform intertwining social media activity with entertainment viewing.
With a team of over 250 developers, as well as a dedicated blockchain team around the world, the TaTaTu platform is a social entertainment platform where users can easily invite their friends via their social media (Facebook, Instagram, Snapchat, WhatsApp, etc.) to join TaTaTu, watch and create videos they can share with friends, chat with other members, and share the content they like.
The TaTaTu vision is to offer not only movies and videos, but also music, sports, and games to become a 360-degree entertainment platform that allows both consumers and content creators to monetize their content, content viewing, and transparently.
The platform rewards users to watch movies, television episodes, and other forms of content. Users receive additional rewards from their friends’ viewing by offering digital tokens for views generated both by themselves and from their friends. The token will reward users and allow advertisers to pay for advertising on the platform.
Ambi Media Group announced on Monday, a day before the opening of the Cannes Film Festival.
“Social networks and entertainment platforms are making huge profit by gathering data from their users and selling to other corporations without rewarding their users,” said Iervolino. “TaTaTu will finally give its users the possibility to be rewarded for their social daily entertainment activity. There is a need for a platform to provide higher levels of transparency to their users, brands, and rights holders about the revenues generated and monetization of users. Audiences need free, legal, and quality content with a simple user experience.”
Iervolino said his goal is to reach one billion subscribers worldwide in six years and to become the first premium advertising platform in the world.
“Where most content platform business models are based on making the final user pay for content, generating a market for illegal content monetization and therefore less revenues for content owners, TaTaTu is listening to the marketplace and adapting — giving free access to content and going a step further to reward users with an automatic monetization system,” he added.