Anjali Yakkundi is the senior director of product management at Aprimo, a marketing operations technology and digital asset management software company headquartered in Chicago. Yakkundi and her team are responsible for defining the message of Aprimo’s SaaS business offerings as well as market strategy and positioning of the brand.
Last month, Aprimo was recognized as a leader marketing resource management (MRM) vendors by Forrester Research in its new report: The Forrester Wave™: Marketing Resource Management, Q3 2018. This recognition comes on the heels of Aprimo being named a leader in The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018 as well as The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018.
We had the privilege of talking to Anjali at this year’s Content Marketing World in Cleveland, Ohio. She shared her insights into Aprimo’s offerings and how they are helping marketers to create better brand experiences.
Below is our interview.