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When organizations want to protect their trade secrets and the overall brand of the organization, they set up a series of processes and guidelines with...

Brand is a funny thing for owners. You cannot hold it in your hand, yet it is the foundation- bread and butter of the organization....

B2B events can be very exciting and beneficial times. Knowing what all businesses can gain from these events makes one have high hopes about the…

Businesspeople often have a pop culture blind spot. They think it’s irrelevant at best, frivolous at worst. But that’s a major oversight. Marketing is both…

Anjali Yakkundi is the senior director of product management at Aprimo, a marketing operations technology and digital asset management software company headquartered in Chicago. Yakkundi…

Start with these five ways to improve and protect your brand, so competitors can’t duplicate and create a brand that connects with customers like you…