Video marketing tools are an important part of marketing these days. Every business – small or big – is banking heavily on its content to help it achieve its business and financial goals.
One very important format of content that is in demand is video. Video marketing has changed the social media marketing landscape. HubSpot Research (1) shows that four of the top six channels on which global consumers watch videos are social channels.
In order to ensure the success of their video marketing campaigns, marketers employ various video marketing tools. These enable them to launch, monitor, edit, and relaunch track their video marketing campaigns and ensures that they get the most bang for every buck they spend.
Here are the Top Video Marketing Tools and Software Available in the Market:
Audio buzz helps video makers find the best royalty-free music. It has a massive library of fresh, hand-picked production music by world-class composers for your creative team’s next creative project.
Animoto allows users to combine various photos and video clips with a music overlay to create professional videos that’ll boost their video creating and marketing efforts.
Animaker is a cloud-based DIY video Animation software. It allows users to create animated videos using pre-built characters and templates. It also allows users to make vertical videos, giving the opportunity for mobile app integration.
Source: Business Insider
With Canva, users can make high-quality videos without necessarily having the skills of a professional video editor. Canva’s simple drag-and-drop tool along with its library of pre-made templates makes creating videos easier than ever.
Camtasia & SnagIt from TechSmith
The best in the screen capture, recording, and video editing software in the market, Camtasia & SnagIt from TechSmith is a great choice for live-action video content creation.
Source: Common Craft
Common Craft is a library of cut-out figures and still images that come with all Professional subscriptions. Multiple pre-built templates, props, and characters with poses are available within Vyond Studio in the Props library – all of which help in creating great video content for your audiences.
Wondershare Filmora9 (Filmora Version 9 for Windows, Mac) is an easy and powerful video editing software to edit & personalize videos with rich music, text styles, and features that help create and export both animated and live-action videos within minutes.
Magisto’s online video editor is a fast & powerful video maker that help creators convert photos and video clips into video stories with various effects, edits, filters as well as audio options included in their library.
The Moovly video editor allows creators to create a wide variety of videos, ranging from animated videos, video presentations, animated infographics, or any other video content that includes a mix of animation and motion graphics. This is a great platform for content creators to be able to bolster their video marketing efforts.
NFusz – Now Known As Verb.
NFusz, now rebranded as Verb Tech, provides a platform for users to create Interactive Video content for business purposes, thus bolstering your video marketing campaigns.
The Picovico video editor offers instant tools to create amazing videos with pictures, texts & music options from their library. This is great for beginners and can help Kickstart your video marketing campaigns.
Powtoon’s vast library of styles, characters, backgrounds, and videos let content creators create both animated videos as well as edit and combine live-action clippings.
Promo.com is another popular video maker and cloud-based video creation service that allows content creators to create videos by employing various stock videos, stock photos, video clips, and music from their library.
PlaceIt‘s platform provides content creators with various templates for creating and deploying logo, video, mockup, flyer, business card and social media image within seconds.
Renderforest provides a platform to create video intros, explainer animations, and promotional videos. It is the most preferred platform by YouTubers.
Stupeflix helps people express themselves through video creation tools and templates. Their library allows users to make a logo, video, flyer, business cards, and social media content – all in a few clicks.
Splasheo’s amazing video caption & transcription library and services are extremely popular as they help content creators generate more views, better engagement, and increased click-through rates on social media.
Sellamations‘ new software platform allows all content creators – even inexperienced beginners, to create doodle videos. It allows user to create professional whiteboard, blackboard, or glass board doodle videos in seconds.
Shakr makes it really simple to create videos for your business. Their simple drag-and-drop interface service platform allows small businesses and individuals to create and deploy videos and boost their video marketing campaigns.
VideoScribe is a video creation software that helps design teams create whiteboard animations automatically.
Source: Geeks for PC
Videoshop is a video editing software is software used for post-production video editing. It is a great tool to make sure your live-action content has a good finishing to it before it is uploaded anywhere.
Source: Tech Crunch
Viewbix is a video analytics platform that helps companies understand what messages are resonating with their video viewers and how to make the most of their video marketing campaigns.
Source: Marketing Land
Vimeo is a video hosting, sharing, and services platform that provides subscription plans for generating and deploying video content.
From staff training to brand storytelling, Vyond helps business keep their audiences engaged with their animation software tool.
WeVideo Software provides a collaborative, web-based video editing platform that works in web browsers. This is particularly popular for remote creative teams downing multiple locations.
Wideo’s video editing platform helps users render professional animated videos for their marketing campaigns within minutes. It is most commonly used to make explainer videos, product presentation videos, promo videos, and clippings for social media channels.
Source: Invisible Harness
From top-notch video hosting and marketing tools to customizable galleries and analytics – Wistia’s video marketing software can help you grow your business through focused marketing campaign tracking and analysis.
With Wave.video, users can easily create videos at scale for social media, emails, websites, and blogs. The platform also helps creators to keep their videos organized and be able to reuse them in the future.
Wirecast is a live video streaming production tool by Telestream. It allows users to create live or on-demand broadcasts for the web, which are very helpful in driving engagement and traffic across websites as well as social media channels.
Vidyard allows for companies to not only create videos but offers features to incorporate their videos into marketing strategies and plans. It is great for recordings, transcriptions, and viewer engagement. Vidyard’s unlimited video packages are great for companies needing to do multiple videos regularly.
( Also Read: 5 Tips for Effective Video Marketing )
Things to Consider When Choosing the Best Video Marketing Platform:
What are your goals?
When you’re selecting a video marketing tools or software for your business, it is important to first be aware of your goals – this includes your campaign goals, overall marketing goals and well as your business goals. For example, the software you use must not be too expensive so as to disrupt the budgets whilst meeting your campaign goals. There should be parity.
What type of video are you going to make?
Are your videos going to be montages of images, live footage, recorded footage, or edited footage? These are crucial in order to choose the kind of software you buy.
What kind of music will you be using?
Music is a very integral part of any video that you make for your video marketing campaigns. Your audio may be self-created, rented, or downloaded from the software’s library – with way, it will impact your choice of software.
Final evaluation criteria
Last, but not least, you need to consider the evaluation capabilities that your video marketing software provides. It should provide great campaign launch and tracking features, metrics to evaluate the success of the campaigns, and understand the audience.
Once you have decided upon the criteria and benchmarked the tools that you’d want your video marketing software to have, you need to start looking for the one that meets all your needs.
Video is a versatile and engaging content format. Consumers enjoy video content as it is engaging, easy to consume and packs a lot of details into an increasingly small attention span. Marketers love it also as a way to generate a great ROI and is an effective way to boost traffic and engagement. Therefore, employing some of these tools will help marketers spread the word better and reach the right consumers at the right place.