Top Sales Enablement Tools for Your Sales and Marketing Team

By Danni White - Last Updated on September 9, 2019
Top Sales Enablement Tools for Your Sales and Marketing Team

Sales enablement is a very important step in successful business growth but knowing how to make it happen is a bit challenging. Fortunately, sales enablement tools have been created to help put it into practice.

These tools can provide a collaborative platform for your sales and marketing teams to communicate, share relevant data, discuss issues, gain insight, and offer onboarding as well as training throughout a salesperson’s career with the company.

Top Sales Enablement Tools for Your Business

Below is a list of some of the top sales enablement tools available.

1. Showpad

Showpad provides one central location for information, data, and content that both sales and marketing need. The sales team has access to visually appealing content that can be shared to close the deal. It includes insights about which content is working.

The marketing department can then use that information to create better sales content. It provides a coaching session for simplified and more effective onboarding. Additionally, it easily integrates with most marketing automation and customer relationship management.

2. Seismic

Seismic is a well-known and often used sales enablement tool. Its ability to present the salesperson with the right information and content at the needed time is invaluable. It is very effective at increasing sales productivity.

3. Bigtincan

Bigtincan is an AI-powered sales enablement tool. Thanks to the technology behind it, you can speed up sales processes and learning. It is also an excellent platform for onboarding, content management, and collaboration.

4. Mindmatrix

Mindmatrix is an excellent sales enablement tool. It can be used in every part of a salesperson’s career, starting with onboarding and training, providing mobile access, guides, sales and analytics, and closing the deal. It is good for not only sales enablement but also marketing automation and asset management.

5. Mediafly

Mediafly is handy for both sales enablement and content management. It provides interactive selling tools so your sales rep can be more effective. It also offers insights to use for more effective campaigns and sales training and coaching to make sure salespeople are ready to meet with potential clients.

6. Spotio

Spotio provides an awesome sales tool called Lead Machine. Managers can use it to make and send lists of leads to their sales department. These leads are based on different geographic territories and the residents’ information in those areas that include the age of homes and income levels. This tool helps find leads that are more likely to purchase than others, making the sales team more efficient.

7. Marketo

From sales enablement to marketing automation, Marketo has you covered. It can provide you with sales enablement recommendations based on lead information and interactions. All of this is documented so that the whole team has access to it. You can also use it for personalized and targeted messages.

8. Highspot

Highspot is a great option with many great features including training, integrations, AI-powered search and analytics. One of those top features is its guided selling. It helps salespeople move through the sales journey with the buyer more effectively and successfully by providing the necessary information at the right time. With guided selling, it takes some of the guesswork out, making them more confident and efficient.

Sales enablement should be a factor in everyone’s marketing strategy. It can provide incredible results for a company. At the same time, it can be a little tough to plan and implement, but with tools and resources that are available, the complexity can greatly decrease.

When you decide that you are ready to add sales enablement to your marketing mix, or if you already have and are just unsure of how to begin, sales enablement tools can help. Gather a couple of trusted associates to look through the above list with you to determine which one you would like to try.

Sign up and set a time period- may be a couple of months- to get feedback and see how well that tool is working. At that time, you might either keep using the same tool or find one that fixes any issues that you or your employees have found. Many good things require trial and error to locate, so do not be worried if you move through a few tools before finding the perfect one for your company.

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at, a top B2B digital destination for C-Level executives, technologists, and marketers. Bython Media is also the parent company of,, List.Events, and

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at, a top B2B digital destin...

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