What are the best tools for expanding your B2B marketing reach?
Grow your B2B marketing.
What is growth hacking? Growth hacking is a term for shortcuts or secrets to getting the most out of something – in this case, the most reach and impact from your B2B marketing efforts. Growing your marketing can be a huge effort, but it can also be hugely rewarding as it’s meant to connect your business with possible customers and potential streams of revenue. Here are some popular growth hacking tools to use to grow your marketing.
Long-Form Content
The B2B sales cycle tends to be much longer than the B2C sales cycle. One way to attract and convert leads is by offering resources that help customers understand how your product or service is a solution or of value to them. One useful B2B growth hacking tool is to provide long-form content to potential clients in the form of webinars, white papers, case studies, and blog posts that position your organization and its offerings as a useful solution that customers should consider.
Host Events and Trainings
Another one of the best growth hacking tools is to offer on-site or online trainings and events. Other companies and organizations might be more likely to invest in your product or service if they can see how it works through a demo or have a product training that covers the basics. Training can enhance the understanding of the usefulness of your product or service and grow potential interest in your organization.
Increase Testimonials
Another growth hacking resource that businesses can tap into is testimonials and customer success stories. Ask customers for their reviews and create resources that reflect and share those reviews. Customers in all industries are influenced and often swayed to the point of purchase by positive reviews and can be more likely to make large purchases or investments if they know that other companies have had success with a product. Growing your testimonials by dedicating resources to reaching out to past clients is a good growth hacking tactic.
Discounts and Giveaways
Discounts and freebies aren’t just for B2C marketing. You can entice B2B clients to hand over their email address and other contact information to build up your leads and sales funnel by offering free trials of your software, discounts off subscriptions to your service, or other free incentives that benefit your potential clients and grow interest in your business.
Max Our Your SEO
SEO is one of those things that doesn’t have to cost a lot, but the return can be big based on your effort. SEO helps your organization appear at the top of search results in Google and Bing and since the internet is one of the first places that customers – B2B or otherwise – begin their research, if you can hack your SEO results, you can grow your marketing reach. Audit your current landing pages and blogs to make sure they’re optimized for what you want that page to rank for and make sure that you’re using built-in SEO tools on the back end of your web hosting and publishing software to ensure that your page is ranking in all the right ways.
Has your company tried any of these growth hacking tips? What about other ones – have you had success hacking your marketing for growth in the B2B sphere?
