Top 11 Martech Tools Every Marketer Should Have in Their Arsenal
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Top 11 Martech Tools Every Marketer Should Have in Their Arsenal

Top 11 Martech Tools Every Marketer Should Have in Their Arsenal

While there may be many martech tools on the market, investing in the best tools for your marketers will help proper analysis and finest results.

Which martech tools are the best for the needs of your company?

With martech tools accounting for more of marketing budgets, an increasing number of organizations are beginning to realize the importance of these tools. Having the right ones in the marketers arsenal can help them automate processes, engage new audiences, gain better insights into the effectiveness of their marketing efforts, and deliver innovative customer experiences.

With the number of martech tools for marketers already exceeding the thousands and more tools entering the market every year, it can be difficult to determine which martech tools are the best to implement.

Choosing Among the Right MarTech Tools

While there may be many tools for marketers on the market, these are the 11 top marketing tools every marketer should have in their arsenal.

Google AdWords

One of the most popular martech tools on the market, Google AdWords is an excellent tool to reach new customers and scale your business. This platform is also excellent for your advertising needs. Although Facebook’s platform is rapidly growing, Google AdWords is still the most used advertising platform in the world.


You have heard the statistic before, but it’s five times more expensive to attract a new customer to your business as it is to keep an existing customer. Salesforce can help you keep your existing customers satisfied with their customizable CRM platform.


Being able to get the most out of your marketing efforts depends on the communication and collaboration across teams and departments in your organization. With slack, you can not only ensure that communication and collaboration isn’t an afterthought but also keep your sales and marketing teams aligned. More collaboration tools for marketers include: Dropbox and Google Drive.


When it comes to tools for marketers, it’s essential to have an automation tool in your arsenal to help you handle the many channels and platforms available for your marketing efforts. Marketo is an automation tool designed for marketers by marketers so it’s guaranteed to meet all of your marketing automation needs.

Martech Muddle (gShift Labs)
Martech Muddle (gShift Labs)


Search Engine Optimization (SEO) has become increasingly important to the success of companies and with SEMrush, you can easily complete technical SEO audits, generate ideas to help you gain more organic traffic, gain competitive intelligence, and so much more. More SEO martech tools include: Google Analytics and Moz.


Marketing tools like WordPress are essential for marketers because they offer CMS and web experience management. WordPress is an easy-to-use platform that allows you to focus on sharing your story, product or services. This platform also offers powerful features to help your organization grow and succeed. More CMS and web experience management marketing tools include: Adobe Creative Cloud and Squarespace.


This sales tool offers automation, enablement, and intelligence to help your marketing efforts exceed your expectations. With SalesLoft, you can personalize your sales communication, seamlessly tap into the sales engagement cloud, understand which of your marketing efforts are working and which ones aren’t, and convert target accounts into customer accounts faster. More sales automation, enablement, and intelligence tools include: Salesforce Pardot and Datanyze.


LinkedIn is the world’s largest professional network with more than 562 million users in over 200 countries and territories. LinkedIn not only connects the world’s professionals to help them be more productive and successful but it’s also an excellent platform to conduct your native and content advertising efforts. More native and content advertising martech tools include: Disqus and Outbrain.


No martech tools list is complete without a social media marketing and monitoring tool. With Hootsuite, you can easily schedule posts, curate content, monitor all of your social media platforms with one, easy to understand tool, and even better understand the analytics behind your posts to create more successful ones in the future. More social media monitoring and marketing tools include: Buffer and Sprout Social.


One of the best martech tools for marketers, Optimizely offers optimization, personalization, and testing to help your marketing efforts. With Optimizely, you can test your digital products commerce and campaigns and easily achieve up to five times an increase in yield. More optimization, personalization, and testing marketing tools include: Unbounce and Google Optimize.


This audience/marketing data and data enhancement tool is backed by the world’s most comprehensive B2B database. ZoomInfo is designed to get you in touch with the right people and companies and is guaranteed to help your organization generate more revenue.

With the right martech tools in your arsenal, your marketing efforts are sure to be successful and help your organization grow.

Emily Pribanic
Emily Pribanic
Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.
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