Top B2B Customer Acquisition Tools

By Emily Pribanic - Last Updated on September 28, 2018
Effective Customer Acquisition Tools for B2B

Use these customer acquisition tools to improve your B2B marketing efforts.

With the proper customer acquisition tools, you’ll be able to qualify leads, attract users to your company, deliver the best first-time experiences to your audience, and so much more.

Customer acquisition is essential to growing your business and there are many customer acquisition tools on the market to help you improve your efforts. Before you begin your search for the best customer acquisition tools that will help you grow your business, it is important to understand the best way to choose the proper tools. The top five features to look for in a tool to add to your customer acquisition strategy are:

  • Acquisition- Attract users to your website
  • Activation- Deliver the best first-time experience
  • Retention- Ensure users come back
  • Revenue- Convert free media into paid media
  • Referral- Inspire users to refer others

The Landscape of Customer Experience Personalization

Now that you know the top five features to look for in your customer acquisition tools, you’re ready to choose a tool that will best fit your business needs. Here are some of the top customer acquisition tools on the market that you can add to your acquisition marketing efforts.

Unbounce is a landing page software that will help you make the best first impression on your audience. This software helps you to create custom landing pages without using any site builder resources by allowing you to drag and drop elements onto your site. This software also offers ready-to-use templates to make creating your landing page fast and simple. With Unbounce, you can build custom landing pages and continually optimize them to ensure that you’re always getting the most out of the tool. This software also allows you to conduct A/B testing so you know the best design elements and copy to use to ensure your conversion rate remains high. When you improve your landing pages with Unbounce, you’ll make the most of your traffic and get more email subscriptions.

This email marketing software will help you grow your lists, increase conversions, and optimize your audience engagements. This software is easy to use and even provides many templates that make creating successful email campaigns much simpler. GetResponse also includes an A/B testing feature to help you improve your performance and customer acquisition process. This software will help you create your most successful email marketing campaigns by helping you understand which day of the week leads to higher open rates, which subject lines are the most effective, and it even analyzes your emails to improve your new customer acquisition efforts.

This referral program software is an e-commerce store plugin that helps you get more word of mouth sales. ReferralCandy is an essential addition to your customer acquisition process because every minute you don’t have a referral program, you’re losing sales. ReferralCandy rewards customers, driving more sales through word-of-mouth marketing. With ReferralCandy, you can easily convince customers to share your business with a friend or family member by rewarding them with discounts, free products, store credit, or other incentives.

This tool can help you gain content inspiration, find content to share, and even find valuable guest posting opportunities. Guest posts can be highly-effective when executed correctly by increasing brand awareness and driving qualified traffic to your site. Guest posting also helps you build relationships, your brand, and your customer base.

This conversational marketing platform is a great tool to utilize because it offers a one-to-one approach to your marketing efforts. This platform offers real-time messaging allowing you to keep up with today’s fast world and provide answers to your audience the moment they ask. Drift allows you to eliminate customer wait time and helps you qualify leads on your website. With Drift, you can ask qualification questions from visitors and convert them into leads with ease.

The Landscape of Customer Experience Personalization

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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