Tips to Increase Facebook Engagement

by Emily Pribanic - March 14, 2018
Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Tips to Increase Facebook Engagement

Know the best ways to engage with users on Facebook

Engaging on Facebook can be a simple process, as long as companies stay up-to-date with changing marketing strategies and ideas.

Engaging social media content is essential in our digital media world. Facebook is a major social media platform with over 1 billion users daily. Knowing how to generate organic reach on Facebook is essential for companies to master as that reach has started to decline.

Tips to Increase Facebook Engagement

The first major tip is to post content at the right time. Organic reach is declining but is still there on Facebook. As more and more users and businesses began to join Facebook and push content, competition increased. The best way for a company to increase engagement is to post when engagement is high. This is not necessarily when the most users are logged in. The next major tip to increase engagement on Facebook is to share content your fans and subscribers want to see, not just what your company wants them to see. This means that posts do not necessarily have to be related to the company but shouldn’t be unrelated to the industry either. Looking at posts that have gotten engagement in the past is a great way to determine posts that should go up in the future. Company’s don’t need to reinvent the wheel or fix something that isn’t broken. Photos are the most engaging type of content companies can share and real-life photos are better than any other type. More tips to increase engagement include:

  • Respond to Users
  • Create Share-Worthy Content
  • Create Calls-to-Action
  • Create Facebook Videos
  • Create Shorter Posts
  • Create a Facebook Engagement Strategy

Facebook Engagement Ideas

The key to a good social media strategy is social media engagement. People remember stories and usually have a similar one they’ve been through in their life. Telling stories helps companies connect with their users on a more personal level. It is necessary for a company to experiment with the best time to post. The best time to post depends on the industry and demographics so companies won’t know their optimal time unless they experiment with different times to find the one that best fits their business. This may include posting at non-peak hours. Fans love to get insight into what happens behind the scenes of a business, so posting photos of what goes on there is a great way to peak user interest. Responding to users and asking questions about their thoughts is an excellent way to boost engagement. When a company asks users about business decisions they may be toying with, customers know the company really cares about their opinions and get a chance to make the company better. More Facebook marketing ideas include:

  • Post Selfies
  • Post Viral Photos
  • Post Questions
  • Be Personal
  • Post with Purpose
  • Post Original Images
  • Be Human
  • Write Creative Descriptions
  • Share Inspiring Quotes
  • Post Videos
  • Brand Posts
  • Shine a Spotlight on Different Fans

Most Engaging Facebook Posts Ever

Starbucks is no stranger to creating effective social media posts that engage with their customers. Last March the company showcased their popular espresso from a point of view customers rarely get to see but their employees see multiple times a day. This unique insight was an excellent way to show fans a different side of their business they rarely get to ever see. Disney is also no stranger to posting engaging content their fans really enjoy. In March of 2013, Disney posted multiple photos highlighting their Epcot resort. The post shared 11 photos and generated over 43 million likes. The post was the single-most liked post on Facebook of that month. Coca-Cola created a simple post that was in no way complex but appealed to fans a great deal. The soft drink giant was able to take a simple idea and have over 1,200 people share the post. Coca-Cola proved that a post doesn’t have to be complex to engage customers on a high level.

Engaging content marketing is the best way to get Facebook followers and get likes on Facebook. When companies gain likes and followers, they are reassured their content is engaging and the social media tools they’re using are working. Facebook’s organic reach may not be as big as it once was but it has not completely gone away. Companies can increase their organic reach on Facebook as long ass they take new social media marketing ideas into consideration.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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