Tips for Identifying Best Tracking Tools for eCommerce

By Jacqueline Perry - Last Updated on September 28, 2018

Identifying Best eCommerce Tools

Affordability and quality are equally important when choosing the right tool for your business.

As a business, your goal is to increase sales which will result in profits. To maintain the success of your company, obtaining the right tracking tools for eCommerce, and this includes marketing, tracking inventory, as well as analyzing the source of your online traffic are all essential elements of business.

Like any form of technology, eCommerce is ever-changing. Companies, especially start-ups, want effective tools that are cost-effective. To understand the best options for selecting the right eCommerce tracking, businesses need to establish exactly what they want to accomplish to help build a prosperous business.

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Whether you want a one-stop-shop tool that can measure all metrics, or more than one tool that provides quality service that will be beneficial in the long run. Affordability without compromising quality is essential for any company.


Google Analytics is a great start for google eCommerce tracking. This free platform includes a few enhanced eCommerce tracking such as custom URL parameters (UTM), used to track marketing campaigns, which allows you to discover exactly where the source of your traffic is coming from so that you can identify top and worse performing web pages.

At this point, businesses can determine the best platforms to use for its marketing communications for boosting sales. With Google Analytics, the customized conversion features allow users to see where potential buyers are abandoning their carts. You can also integrate Google Analytics with an eCommerce tracking tool to analyze conversions and pull geographical data and demographics.

According to Sujan Patel, Co-Founder of Web Profits, “Business owners and commercial e-commerce platforms now recognize that analytics are an integral part of success. That’s because there are more than 110,000 e-commerce websites out there generating revenue of a meaningful scale.”

Be Strategic

Avoid looking for “quick-fixes.” Strategically think of what your business needs are, and then efficiently turn your business so that it is successful for you, your employees, and your customers. Consider your current business solutions when choosing eCommerce tracking, not only to compare metrics, but to help with improving the overall success of your sales.

For example, many small businesses utilize QuickBooks for accounting management. Utilizing this software with proper integration can be a fundamental business solution that you will need to streamline processes. Doug Sleeter, CPA Practice Advisor, said, “The store shopping cart should provide a completely streamlined way of bringing customer orders into the business operation. This includes integration with inventory, pick/pack/ ship, sales tax reporting, and accounting.”

Consider How Potential Buyers Search Your Site

When you’re shopping for the best tracking tools for eCommerce, keep in mind of how effective and user-friendly your page structure is displayed for users. Including an eCommerce search and navigation solution as part of your enhanced eCommerce tracking tool, complements the user experience while allowing them to make quicker buying decisions. There are greater chances to upsell products when your site’s search tool provides recommended alternatives and other useful features that enhance customer experience.

The best tracking tools for eCommerce will include a smooth integration that seamlessly works with your current business solutions. If your business is a start-up company, or if you’re an established company, money plays an important role in determining how you can successfully manage your marketing budget. Your strategic efforts in deciding on the right eCommerce tracking tool will save your business for a potential downfall.

Following eCommerce best practices is key; however, the analytics will be the blueprint how you can increase overall profit. The essential factor in gaining customers and maintaining current customers is making sure that the complete online user experience is flawless from the way the user searches to the choices available for payment and shipping.

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Jacqueline Perry

Jacqueline Perry | Jacqueline Perry is a published author and digital marketing professional. She has spent most of her life as a freelance writer and holds a Master of Arts degree from Dallas Baptist University. She has more than 10 years of professional experience in the fields of marketing, communications, and journalism. As an advocate for fighting Type II diabetes, Jacqueline enjoys creating new low-carb cuisines and desserts. She also develops natu...

Jacqueline Perry

Jacqueline Perry | Jacqueline Perry is a published author and digital marketing professional. She has spent most of her life as a freelance writer and holds a Master ...

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