Most Important Google Analytics Metrics to Track Quality Audiences

By Emily Pribanic - Published on June 20, 2018
most important google analytics metrics to track quality audiences

How can you utilize Google Analytics metrics to track quality audiences?

Google Analytics is an amazing tool that is empowering all types of business owners to improve their business website.

While Google Analytics is a useful tool for businesses to utilize, it is essential to know which metrics are the best to track to increase the quality of your audiences. As there are many Google Analytics metrics to measure, it is essential that you determine which metrics are the most important for you to improve your brand. It is important to note that the most important Google Analytics metrics that can improve the quality of your audiences can be found in the Audience section of the Google Analytics dashboard. These metrics are designed to help you track your website traffic and will allow you to make significant improvements that are sure to increase your conversion rate.

Engagement Metrics in Google Analytics

Thanks to the metrics provided by the Google Analytics tool, you will be able to grow your website, increase your conversion rate, and build the notoriety of your brand.

Visitor Conversion

Whether it’s new or unique visitor conversion, it’s essential to know the way a recurring visitor is interacting with your website. This interaction will be different from how a first-time visitor interacts with your site, so, to improve the experience a first-time visitor has, you must isolate the conversion rates of first-time visitors from returning visitors or loyal customers. To provide the best experience possible to first-time visitors, you must determine what these visitors want to see and how you can improve this initial visit and their overall experience.

Incoming Traffic Sources

It is ideal that your website have incoming traffic from a variety of sources and there are three main types of website visitors including direct visitors, search visitors, and referral visitors. While all three types of visitors are important to the success of your website, they all have different levels of conversion and it is important to calculate how much traffic each source is converting, then take reasonable action based on the results.

Value Per Visit

Important Google Analytics metrics like this one are essential to track quality audiences because the value of each visit depends on the interactions of that visit. To determine this value, you must calculate the total number of visits and divide that number by the total value that was created. This can be difficult, though, because there are various intangible aspects that are involved in creating this value that can be very hard to precisely define.

Bounce Rate

An important metric to measure when it comes to Google data analytics is the bounce rate of your website. When you increase the value per visit to your site, the interactions per visit, return visitor conversion, new and unique visitor conversion, and traffic sources, you can reach your goal of a decreased bounce rate. You can define your website bounce rate by understanding the number of times new visitors visit your site and then immediately leave without completing any tasks. If you determine that the bounce rate of your website is high, this will empower you to make some fundamental changes to your site like maybe your landing page as it may have low usability, poor design, or a high load time.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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