5 Tips for Effective Video Marketing

By Amy N Barkman - Last Updated on April 14, 2018
Tips for Effective Video Marketing

Using video isn’t the new kid on the block, but marketing through video might be.

Bring in new business using some great tips for effective video marketing. Step one: create a catchy video. Step two: promote it.

Have you ever thought about what makes commercials during the Super Bowl so amazing? These commercials alone draw an entire audience of people who normally show zero interest in the sport. What is the draw there? The answer is simpler than you might have imagined. In fact, it’s as simple as making people feel things. Take this year’s game for example. Different commercials elicited different emotions, and that emotional reaction is what makes a commercial stick with someone. That 30-seconds of emotion can then cause that person to feel those same feelings the next time they’re on the market for the product being advertised, in turn causing them to choose and ultimately purchase that product. Therefore, it’s easy to see how creating an emotional response in your viewers is the number one tip for successful video marketing.

How to Do Video Marketing

Online video marketing just makes sense. The Internet is the means through which people access information today, so putting your brand out there in the form of a video marketing campaign is one of the most effective ways to bring in new business. This can be done through video advertising, YouTube video marketing, video content marketing, and more. If you’re not all that familiar with the art of marketing video production, you might consider utilizing one of the many amazing video marketing services available to help you create a video that people will want to watch. After all, creating the video is only one step, albeit an important one, in the process. Getting people to watch it and respond to it is the next and most important step.


Tips for Effective Video Marketing

  1. Keep your Video Short

    Long, drawn out videos lose interest quickly. In today’s era of easy access to everything, the shorter, the better. Obviously, you have to have enough time to get your message across, but keep it to under a few minutes or even shorter to get it seen by the highest number of people.

  2. Come up with Something Catchy

    This may seem a bit oversimplified, but it’s actually not. As is the case with any ad campaign, you’ve got to find something that’s going to quickly grab the attention of your target audience, something quirky and unique, something that quickly grabs their attention and keeps it right on through to your business’ contact information.

  3. Create an Emotional Response

    Emotional doesn’t always have to mean draw a tear, though that can be effective. An emotional response can be a laugh, nostalgia, charm, and, in rare cases, even anger. Causing your audience to feel something allows them to recall that feeling when presented with that brand.

  4. End your Video on the Right Note

    This doesn’t necessarily mean a musical note, though music can be an effective way to market via video. End your video with contact information that makes finding your business and brand simple. The easier the brand is to access, the more likely people are to take that next step.

  5. Promote your Video

    Share it on Facebook, Instagram, Twitter, and beyond. Pay to have it boosted as a sponsored ad so that it shows up in the news feeds of many people from your chosen demographic. Don’t just create a video and forget about it. To effectively market using video, you’ve got to promote, promote, promote.

When working to create an effective video advertisement, start with the basics. Come up with a spectacularly original idea. Put together a solid team or employ the services of a reputable video marketing producer. Create a short, succinct, interactive video that will stick with people, and then get to work on promoting it. Now is the time to get out there and use these video marketing tips to start creating videos that are sure to draw in a new audience and, ultimately, new business.

Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. She loves to read and write, and spends the rest of her free time exploring, fishing, camping, and just being outdoors with her husband and young son. Amy enjoys using her creative talents for writing and graphic design whenever possible.

Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. She loves to read and write, and spends the rest of her free time ...

Related Posts