These strategies will improve your marketing efforts on Twitter.
In our social media-driven world, it is essential for companies to be actively engaged on all social media platforms.
Twitter is one of the most popular social media platforms marketing managers can take advantage of today. Before a successful Twitter marketing strategy can be put into place, you must ask yourself why you are looking to use Twitter to enhance your business and how can you do that without creating any friction.
How to Create a Twitter Marketing Strategy for 2018
- Follow discussions on Twitter
The first tip in creating a successful Twitter content strategy is to follow Twitter discussions and participate actively. It has been proven that users who post, on average, 24 tweets a day only have between 1 and 10 million followers, while users who post, on average, 13 tweets per day have more than 10 million followers. This is because people do not like to have to read a new tweet from you every minute but want to read a good amount of engaging and relevant tweets to know you’re still active.
There is a fine line between posting too many and not enough tweets on your Twitter page. This is where Tweetdeck comes in handy to help users keep track of trending hashtags and keep up with the conversation. Talkerwalker alerts are also beneficial and allow users to track, listen and monitor conversations around certain brands and topics. Staying relevant and engaging is the first rule for Twitter posts to be successful.
- Incorporate engaging videos
People remember videos better than just plain text posts. This is very true with Twitter users as research supports the fact that 80% of people who see a video on Twitter remember it. Live videos are an excellent way to make an appearance in real-time on social media and promote your brand. This allows viewers to join in and interact with you as you conduct your live broadcast. This also facilitates real-time action and reaction, generating bigger audiences and encouraging interactions in compelling ways. It is important to remember that with live videos, just like with posts, you need to be relevant and engaging.
- Create a successful content strategy on Twitter
The third Twitter marketing tip to create a successful Twitter content strategy is to thread tweets together. This new feature allows users to express more with their tweets by adding more tweets to their original one, creating a thread. This feature has allowed users to un-limit their imagination and create innovation through their twitter account.
- Enhance your presence on Twitter
Another marketing tip to enhance your Twitter presence is to mark key events happening each month. Every month is filled with sport, music, culture, festivals, fashion, movie promos and other events. Marking these events will allow you to show off your personality by actively tweeting relevant tweets on those days.
When companies tweet for a cause, they show their followers how active they are in the community. Many customers expect brands to take a stand on social and environmental issues. When companies voice their thoughts on these types of issues, they prove to their followers their strength and participation in activities that create great impacts on them. Companies can make their voice heard by joining and supporting initiatives that matter to them and their customers. When companies are participating in these discussions, it is beneficial to create their own hashtags and encourage their followers to engage in the discussion. Some companies do not have the time to engage like this but that is where marketing automation tools come in to help.
Being actively involved in social media is essential for companies today to stay relevant and engaged with their customers. Social media also provides customers a platform to voice opinions, concerns, and ideas that the company can respond to directly. If your company is not yet involved actively on social media, it is time you lead the charge.