Business texting solution provider, Zipwhip, has partnered with enterprise-level call and text tracking software, Telmetrics Inc., to allow businesses to gather data on text messages delivered through existing business phone numbers. Through the combined power of the two platforms, businesses will be able to simultaneously track the effectiveness of their marketing dollars across both text and call campaigns.
The partnership includes an integration that will enable Zipwhip and Telmetrics customers to access to texting and attribution capabilities. By text-enabling existing landline, VoIP and toll-free phone numbers, Zipwhip will give businesses the opportunity to communicate with their customers on the channels they’d prefer.
Through the integration, messages sent to unique call-tracking numbers are now instantly forwarded to the business’s main landline, VoIP or toll-free number so companies can continue text conversations on their primary number – helping establish long-term relationships with new customers and further building relationships with existing customers. Customers utilizing this integration will have full access to Zipwhip’s enterprise-grade software, key functionality, and tools such as keyword-triggered auto-replies, office hours responses, scheduled messages, dynamic templates and more.
“Arming marketers with the capabilities to become more customer-centric while increasing the choices for consumers from just ‘call us’ to ‘call or text us’ creates instant lift in the ROI of marketing campaigns,” said Telmetrics CEO Andrew Osmak.
“Whether or not businesses advertise the ability to receive texts on their main phone number, consumers are texting in,” said John Lauer, CEO of Zipwhip. “This partnership lets businesses harness the power of texting and capture messages sent to not only their main phone number but individual call tracking numbers, as well.”
This partnership will help businesses boost their customer relationship management efforts by combining the power of scalable, secure, conversational and automated texting capabilities with a clear attribution picture for all text-marketing initiatives.
