In 2021, more than 72% of Americans will actively use different social media platforms. There is an increase of above 10 million social media users. Social media users spend about 2 hours and seven minutes on average on social media platforms daily.
Most importantly, new features and platforms are continuously emerging on the scene. It means more people will surely jump on the board in the up-and-coming years. So, it has become critical for businesses to know top social media trends to follow in 2022.
Top 10 social media trends to follow in 2022
Luckily, most of the social media trends you expect to see in 2022 are here already. However, here we have enlisted some of the most important social media trends to know in 2022 for marketers. So, they can continue to adopt them in larger numbers with ease.
So, here we go:
1. TikTok marketing will grow in 2022
Instagram has been the heart of social media marketing for the past few years. It is because Instagram was growing at the fastest rate. Also, the return-on-investment rate here was the highest.
However, things are changing now in this regard. It is because TikTok marketing will grow in 2022.
TikTok, a recently launched social media platform, has surpassed the mark of 1 billion users in September this year. It has made TikTok the 7th most popular social media platform worldwide. The big deal here is that 45% of its users have increased within one year only.
As the demand for TikTok has grown tremendously within the last year. Therefore, TikTok marketing will grow in the next year.
2. Reels will contribute to Instagram marketing success
According to the head of Instagram, users are asking for more engaging and entertaining video content. So, it has become critical for businesses to shift to reel trends as soon as possible. Reels will contribute a lot to their marketing success on Instagram in 2022.
While incorporating reels in your Instagram marketing strategy, remember that.
3. Social e-commerce trends will boom in 2022
Even though online shopping through social media channels has been here for years, however, the pandemic has brought much growth to this trend. So, in 2022, the social e-commerce trend seems to be the heart of consumers’ shopping experience.
Social platforms like Instagram and Facebook have added the shop feature for business accounts to respond to this trend.
4. Social advertisements will also develop
As cookies are dying in the future. So, this will impact the social media marketing future as well. Social ads will develop to help brands offer more personalized services continuously while remaining compliant.
5. People will start spending more on small networks
Out of all the social media trends to know in 2022, this will surely be the most surprising one. However, new researches revealed that consumers are more receptive to advertising on smaller networks. These include TikTok, Pinterest, Snapchat, etc.
There has been an increase in search demand for ads on these networks over the previous two years.
6. More focus on micro-influencers
Even though this trend isn’t new anymore, however, micro-influencers will remain an important marketing tactic on social media platforms. Therefore, brands have to recognize the power behind smaller followings instead of big celebrities.
So, avoid spending a lot on bringing the hottest model or celebrity to carry your message. You must focus on micro-influencers in 2022. People prefer to respond to those with whom they can relate.
7. Message communication will be preferred by prospects over the phone
During the covid-19 pandemic, a halt in global supply chains brought more urgent questions by consumers than ever. And most of them have discovered that social media is a more convenient way to get answered.
According to a survey, about 64% of people said they would prefer to communicate via social media messages. Also, they won’t call the business for any service.
So, to meet the demand, you must be ready to provide effective customer support through social media platforms.
8. Long videos are a bust
As per Vidyard, about 60% of overall videos published on the internet were less than a 2-minutes length in 2020.
With the arrival of TikTok, long video content isn’t that appreciable anymore. The success of reels and stories ensured that long video content on social media platforms was a bust.
However, remember that reels and shorts have to be engaging and entertaining to reach a new audience.
9. The creator economy will boom
Even though the creator economy has been around for years. However, it grew during the pandemic, when people started looking for income diversifying ways. Here we aren’t just talking about YouTube creators but anyone who is in content creation at any level.
In 2021, about 50 million people considered themselves creators on social networks.
Fortunately, social media channels are driving and responding to this trend as well. The majority of social media platforms are all set to make content creators get paid.
So, whichever your niche is, you can easily outsource content creation to a creator with an established fanbase already.
10. Learning paid advertisement is critical
You have to learn how to run paid ads, even if you haven’t done those yet. It is because the trend of social ads is still worth-mentioning.
According to the social media trends, 2022 survey of Hootsuite; about 43% of respondents said their organic reach has declined. Therefore, they need to increase their paid social ads budget. This was the biggest challenge for them on social media channels.
Arguably, the organic reach decline has been well-documented for years, particularly on Instagram and Facebook. So, if you want to level up your branding, learning how to run social ads campaigns is critical.
As more and more people are using social media platforms at present, social media marketing has become critical for businesses to grow. However, here we have mentioned some of the top social media trends for marketers and businesses.