Marketing tips to increase a company’s social media presence.
Social media marketing is essential for marketing managers to implement into their marketing plans to engage and communicate with their audience better.
Social media is an important platform for marketing managers to use to further their marketing efforts. Social media builds up the reputation of the company and allows the company to engage directly with their customers.
Simple Online Marketing Tips for Social Media
- Choose a Social Media Platform
- Optimize Social Media Profiles
- Connect Websites with Social Media
- Add Social Media Buttons to Websites
- Follow Influencers
- Keep Followers and Following Balanced
- Share Interesting Content
- Post Many Times a Day
- Follow Back
- Be Patient
There are many social media platforms for a company to post from but they are all different. While Instagram is best for videos and photos, Facebook and LinkedIn are better for company articles and comments. Every company should be using all the major social media platforms to promote their business but it is important to post the right content on the proper platform. It might sound like a no-brainer but businesses should have their company website connected to their social media profiles. An easy way to do this is to add social media buttons on the company website but make sure the links work!
One great social media marketing tip is to follow influencers that pertain to the company’s niche. Once a company has found good influencers to follow, it is wise to follow people those influencers are following as well. All social media platforms have rules about the number of people a user can follow per day so it is important to follow these rules and be patient. It will take some time to build up the company’s followers and it will not happen overnight. The best way to gain followers is to create a good profile that will stand over time or one that will allow the company to become one of the authoritative profiles in their niche.
Social Media Marketing Strategy
- Create Social Media Marketing Goals and Objectives
- Conduct a Social Media Audit
- Improve all Social Media Accounts
- Gain Social Media Marketing Inspiration
- Create a Content Marketing Plan
- Create a Social Media Content Calendar
- Test, Evaluate and Adjust the Social Media Marketing Plan
When creating obtainable social media marketing goals and objectives, it is important to be S.M.A.R.T.; specific, measurable, attainable, relevant and time-bound. Before a marketing team can create a successful media marketing plan, they need to assess their current social media and how it’s working. It is important to know who is already connecting with the company through social media, which sites the target market is using and how the company’s social media presence compares to their competitor’s. When a company isn’t exactly sure what to put on their social media pages that will get the most engagement, it is best to look at what others in their industry are doing and even what their competitors are doing. With this kind of inspiration, it is easy to make the content a company adds to their social media more attractive.
Social Media Marketing Ideas
- Share User-Generated Content
- Hold Contests
- Create “Tag a Friend” Content
- Post Behind-the-Scenes Photos and Videos
- Take Advantage of Facebook Reactions
- Use Emojis
- Create How-To Videos
- Take Audience Polls
- Run a Live Social Media Campaign
- Partner with Brands
- Repurpose Content
- Jump on Trending Topics
- Share Tips
- Use Hashtags
There are millions of ways a company can engage with their audience and make it fun. When audiences are engaged with, in a fun and exciting way, they are more likely to respond, follow and stay up-to-date with the company. Audiences love getting involved with a company when they offer experiences other companies are not. Contests are excellent ways to attract new customers and get people excited. Audience polls let customers know you care about what they think and are willing to listen to their ideas.
There are always new trends happening on social media so it is important that companies take advantage of those trends and participate. Hashtags are a great way to throwback to an earlier time in the company or show audiences how fun the company is. When marketing teams utilize social media to their advantage, they connect with their audience on a more personal, engaging level.