Social media is becoming an increasing form of customer and company engagement aimed at customer satisfaction and business growth.
Social media is really that simple for marketing endeavors.
Where are most your customers? Online.
Where should your brand and company be most of the time? Online.
Social media has not only changed the way people live and communicate, it has also changed the way business is conducted. Years ago, when social media did not exist, visually appealing ads like billboards or cutouts referred to as guerilla marketing was considered a breakthrough. Today, social media marketing has gone beyond just the next big thing.
6 Creative SMM Ideas
To make it easier for you to reach customers, here are a few creative social media marketing ideas.
1. Run paid ads to market your content
Running Facebook or Instagram ads is becoming a very common practice for social media marketers. However, most marketers make a mistake when it comes to setting targets for such ads, so you need to be well versed in the demographic of your target market. Instagram ads are incredibly powerful because they look native besides the small text above the image that identifies it as “sponsored.” Instagram ads are also great, since they have call-to-action buttons that link to landing pages attached to them.
2. Run a photo contest and/or sweepstakes
Use an app like Wishpond to run a contest in Facebook, Instagram, or Twitter. It can be an “upload your photo” contest or “share and win” contest. Either way, running a contest is one of the best ways to increase engagement and spread awareness about your brand. A common practice is to team up with another brand and organize a big giveaway which turns into a win for both.
3. Run live content
Facebook and Instagram provide an amazing platform to reach out to followers in real-time, through live postings. In live formats, you can host interviews, informative sessions or entertainment. You can also create and host vlogs and live campaigns with industry leaders.
4. Be active
Social media isn’t just a platform we can use as a content megaphone; it is also a major point of contact between a company and its customers. It becomes increasingly important to stay active online and available at all times to address your customer’s needs.
5. Schedule your posts
It may not always be possible to make posts at regular intervals manually, but it is possible to schedule them using certain tools such as Hootsuite. While Facebook allows you to schedule your posts directly, you can use apps like Buffer for Instagram and Twitter. Figure out the peak hours when customers are online through social media analytic tools, and schedule your posts accordingly.
6. Partner with an influencer
Influencers are customers who are very persuasive, and can be used to convince other people to buy your products or services. They are chosen by companies as part of their influencer marketing strategy. The companies send products for free, so these influencers can share their experiences through social media or blogs, attracting more customers to the brand. Some even convince influencers to take over their Instagram accounts, posting pictures, stories, or live streaming an event. Make sure your influencer promotes and announces the takeover on their own page as well, so their fans will follow your brand.