Leading provider of customer data platform (CDP) and customer engagement technologies, RedPoint Global, announced its new targeted ad experiences solution.
Dubbed the RedPoint Digital Acquisition Platform, it is a solution that will simplify the process of data activation and personalization across the digital ecosystem. It will enable RedPoint Global customers to directly access and control granular data to dynamically determine the next-best offer to serve in ad networks.
With this platform, marketers can seamlessly manage communications across all online and offline touchpoints. It provides ownership of the entire customer relationship and digital ecosystem to the marketers.
The connection of the CDP, real-time decisions, and demand-side platform (DSP) functionality greatly simplifies the traditional value chain of onboarding, activation, acquisition, and measurement for marketers, creating a closed-loop process that can be optimized based on true attribution.
“Having an accurate, comprehensive, and in-depth customer record that is available in real time to any interaction touchpoint is critical in empowering brands to compete based on customer experience,” said Dale Renner, CEO, and co-founder of RedPoint Global. “Previously, marketers lacked control over their data and advertising platforms and had no reliable way of matching downstream interactions back to the CDP. The RedPoint Digital Acquisition Platform helps brands simplify and optimize interactions with true measurement and optimization for all data at the speed and scale required to improve customer engagement.”
“The traditional approach to programmatic advertising is broken, requiring brands to invest in multiple disparate technologies to manually stitch together disparate customer profiles without a high level of success,” noted David Daniels, CEO of The Relevancy Group. “This closed-loop process allows for a much more seamless and efficient experience in digital customer engagement while helping organizations streamline resources and budgets to gain the most impact.”
As third-party demographic data and behavioral data is appended and continuously updated to the CDP environment, marketers have the precise data that enables them to customize the journey at every step along the way, including those spanning anonymous-to-known states.