The recurring, and sometimes increasing, cost that a company faces involves customer acquisition. Companies spend hundreds of thousands of dollars on print media, television advertisements, and in some cases, even the always expensive Times Square ads.

Despite having the opportunity of a far greater and concerted reach, most companies lose out on taking advantage of their social handles. As your business grows, it’s important to scale not only your technology but also your marketing efforts.

There are constantly emerging marketing platforms and customer acquisition channels that companies need to leverage in order to grow at a far higher rate. To reach today’s connected customer, companies need to craft integrated marketing growth strategies and content that keep people engaged.

Here are a few guidelines that will help you create great content.

via Pinterest

Once you create great content, you can use the various CRM and Social Media activity tracking tools in order to gauge the return on your digital marketing efforts. Emails, loyalty offers, discounts, promotional codes, and time-oriented benefits will help you scale your returns more effectively.

Once you can scale and measure these results, you can identify your shortcomings and work on them accordingly.

Megha Shah for TechFunnel.com