Leading technology-enabled, data-driven performance marketing agency, Merkle, announced its partnership with Adobe on its customer experience management (CXM) platform – Adobe Experience Platform.
“Merkle is excited to expand our Adobe strategic partnership to drive new innovations and informed experiences for our clients and their customers,” said Tom Miller, Alliances Lead Americas at Dentsu Aegis Network. “Our integrated solution will enhance Adobe’s Real-Time Customer Profiles with our enriched promotions and loyalty data as a single view for planning and activation in Adobe Experience Platform.”
Merkle’s focus on people-based marketing, unified data, consumer loyalty, and engagement helped make it one of the first partners on the Adobe Experience Platform. Through this partnership, customers will be able to leverage both Adobe Experience Cloud and Merkle Promotions & Loyalty Solutions, and take advantage of holistic customer experience management tools including coordinated experiences across enterprise system touchpoints and cross-channel targeting based on data-driven understanding of customer behavior and needs.
Key benefits for marketers using both Adobe Experience Platform and Merkle Promotions & Loyalty Solutions include:
- Coordinated experiences across enterprise system touchpoints
- Unified customer views
- Integration of loyalty program data into Adobe Unified Profile
- Integration of Adobe’s Real-Time Customer Profile data into a loyalty program for optimized member experience, segmentation, and personalization
- Cross-channel targeting based on a holistic understanding of customer behavior and needs
- Secure, compliant integration with privacy by design and governance
Merkle Promotions and Loyalty Solutions combine HelloWorld and Merkle Loyalty Solutions into one capability focused on a continuum of solutions that drive consumer loyalty and engagement. These solutions offer enterprise and global consumer engagement expertise through full-scale loyalty programs and gamified promotions such as chance-to-win programs, user-generated content contests, and digital games to drive KPIs such as acquisition, data enrichment, retention, and advocacy. The combination of these two platforms will unleash the power of data analytics in the user’s marketing efforts and render better results through data backed decision making.
“For brands leveraging both our promotions and loyalty solutions and Adobe Experience Platform, this partnership incorporates engagement and loyalty behavior data to deliver a rich, multi-dimensional view that enables more robust targeting, segmentation, and engagement strategy,” said Peter DeNunzio, CEO of HelloWorld, A Merkle Company.