List of Marketing Tools Marketers Can’t Afford to Miss

By Don Q. Dao - Published on January 31, 2018
List of Marketing Tools Marketers Cant Afford to Miss

In today’s technological age, there is a vast amount of marketing tools available to help you differentiate yourself from the competition.

Learn what free online marketing tools you’re missing out on today!

Starting a business can be very daunting, especially with all of the competition. In the United States alone, there are more than 28.8 million small businesses, meaning that differentiating your business is only getting harder. In today’s technology age, there is a plethora of digital marketing tools and techniques available. With the right set of marketing tools or marketing stack, you’ll be able to successfully reach your target audiences and convert into qualified leads. However; how do you know which digital marketing tool is right for your business? Here is a list of marketing tools that small businesses can’t afford to miss.

Social Media Management Tool

Social media has changed the marketing terrain because of how it transformed the way many brands market themselves. With these new platforms of communication, brands are able to convey messages to their customers in a new way. With the following tools, you can promote your brand more efficiently and effectively:

Social media management tools can streamline workflows, increase productivity and reach your target audience at the ideal time. Many social media management tools tend to come with publishing, engagement, analytics and the ability for team collaboration. With their analytics features, social media management tools can help you optimize the best times to upload content for the most reach and engagement.

Market Research Tools

It’s always important to stay relevant with current events and hype to make sure that you’re consistently able to connect with your audience. Marketing research tools can track selected keywords regarding brand, product, news, competitors which can help provide insight for market research and help you stay relevant with current events. These online marketing tools can be very effective in delivering insight about the most talked about content across the web, even social media. With this insight on new trends, you can posture your content to jump on the hype and bandwagon.

This web marketing tool can also find the right influencers for your business. By understanding what is the most relevant content for your industry and target audience, you can find the most influential figures in your lane. These market research tools make it easier for you to filter through numerous influencers to find the right one for your brand.

Marketing Conversion Boosters

The goal for any marketer is to convert users into qualified leads easier said than done right? Luckily, there are website marketing tools that can help you drive users down the funnel. Some can boost conversions on your web page by implementing large full-screen call to actions that targets returning users. Others can help you implement A/B testing on your pages to better understand your users’ behaviors and improve your site’s user experience. With these marketing tools, you can see an increase in conversions.

As technology continues to grow, more digital marketing tools and techniques will continue to develop. In a world where nine of ten businesses fail, it’s very important to be able to connect with the customer. In this new year, strive to explore new marketing tools that can help improve your business.

Don Q. Dao | Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a career in marketing. Over the years, he has developed a broad skill set in all aspects of marketing, specifically in event organization, social media marketing, and content marketing. He enjoys working with passionate people to bring visions to life and inspire the world.

Don Q. Dao | Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a ca...

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