Every marketer should have a plethora of skills in their arsenal.
Marketing manager skills are important for any marketer to have and it is equally important to know where to obtain these skills from and what skills to obtain.
Marketing skills are necessary for marketers to have but it is important marketers keep up with the most recent skills on the market. Marketing manager skills are evolving all the time and the most successful managers are always tweaking and adding to their marketing resumes.
How Can You Improve Your Marketing Skills?
Marketing books such as Selling the Invisible, Influence and Positioning are a great way to get a base of marketing skills but the best way to keep your marketing manager skills up-to-date is to keep up with marketing manager blogs and influencers on social media. Ted Rubin, a leading social media strategist, CMO of Brand Innovators and co-founder of Prevailing Path is a great marketing influencer to follow. He understands that social media is basically a huge AI system just not that smart yet or always thinking. Rubin understands the potential for AI in social media and the necessity of the platform for businesses. Another marketing influencer to follow is Lilach Bullock. She is a content marketing specialist and understands the need for a brand to stand out and have audiences trust that brand. She realizes that leveraging a company’s reach must be part of their content marketing strategy. Sam Hurley is also an excellent marketing influencer to follow. He is a content marketer and founder of Optim-Eyez. Hurley has realized the explosion of mobile usage and that video isn’t going anywhere, especially since audiences crave it. These top four marketing influencers are best to follow to boost your marketing executive resume:
- Ted Rubin – tedrubin.com
- Joe Pulizzi – @JoePulizzi
- Lilach Bullock – lilachbullock.com
- Sam Hurley – @Sam_Hurley
Top 10 Marketing Skills
- Analytics
- Conversion Rate Optimization
- Content Management
- Omni-Channel Campaign Planning
- Customer Experience
- Social Media
- Marketing Automation
- Mobile Marketing
- Privacy and Compliance
- SEO and PPC
Analytics are a must due to the ease of obtaining big data to enhance customer experience and gain value for your business. The power of information is everything in this era of big data. The optimizating conversion rate is important as well because turning a visitor into a lead and ultimately a sale is how a company survives. Engaging content that attracts viewers and loyalists to your brand is a skill a marketing manager must acquire to survive in the marketing world. A company must also have a clear and consistent message about their brand or products across all communication channels. A clear and consistent omni-channel campaign plan will ensure this message states the same thing across all channels.
Customer experience is the lifeblood of a company. One bad customer experience, spread over the internet can spread around the world. This one bad experience can cost a business millions a year. People usually take their dissatisfaction to the internet and can completely damage a company’s reputation. Social media, mobile marketing and marketing automation are the future of marketing skills and marketing managers must know how to properly use these platforms to stay ahead in the marketing world.
Skills Required for Marketing Managers
Along with knowing every up-to-date marketing trend and skill, marketing managers must have excellent spoken and written communication skills. Being able to listen, be clear and concise, be positive and be patient are essential for marketing campaigns to get done so a marketing manager must possess these sales and marketing skills. A marketing manager must also be organized and be able to plan well. Marketers must also be able to balance objectives. Marketing managers create and develop product and pricing strategies and develop and evaluate these strategies based on market characteristics. They must also do all of this while staying in line with the overall marketing strategy. Marketing managers must also be to not only create but also coordinate marketing activities to properly promote products. To create a successful and concise marketing strategy, a marketing manager must be also to analyze, observe and monitor market trends. A good marketing manager can motivate their team and work closely with the financial and sales departments. The most important skill a marketing manager must have is the ability to understand customer needs and desires.
As long as a marketing manager possesses these necessary skills, stays up-to-date with evolving marketing skills and consistently strives to improve these skills, they will surely succeed in the marketing world. Marketing is very important to businesses and a marketing manager that can deliver these skills with confidence and accuracy will be the biggest asset to any company.
