With so many marketing automation tools available, learn which ones may be the best for your company.
Marketing automation systems can benefit your company.
Technology has always constantly impacted the business world; marketing is not an exception to this. Marketing automation has become one of the most talked about technological trends recent years and there is good reason for it. With marketing automation, businesses can now spend less time with repetitive, tedious tasks and focus more on strategy and optimizations. But, does that mean if a business implements marketing automation, they can get rid of their marketing team? Not exactly.
Marketing automation is a software that automates aspects of marketing to streamline the whole process. Marketers generally use marketing automation to improve lead generation, segmentation, customer retention, cross-sell and up-sell, lead nurturing and more. With all of these features, it makes it a lot easier for businesses to build and maintain customer relationships as well as create marketing campaigns that are more accurate. Marketing teams that leverage marketing automation generally see higher production, better ROI, greater growth. However; one of the challenges that businesses constantly face is trying to choose from a large selection of marketing automation tools available; how do you know which one is best for your business? To help you narrow down the choices, here are a list of marketing automation tools that can help improve your process.
Marketo
Though it isn’t the cheapest on the list, it is definitely one of the biggest marketing automation tools in the market, if not the most well-known. Known for their full suite of features and integrations. Marketo can be very helpful for businesses who are looking for a Swiss knife tool that can satisfy many needs.
Omnisend
Omnisend is one of the most sophisticated tools on this list, but doesn’t sacrifice user-friendliness to achieve it. Offering robust omni-channel marketing automation, this platform was built to be used by e-commerce marketers. Unlike the majority of other marketing automation tools on the market, Omnisend lets you add several channels to the same automation workflow: email, SMS, web push notifications, Facebook Messenger, WhatsApp, Viber and more. This way, you can bring your channels under one roof, saving you the time and headache of trying to integrate your best channels into one digital marketing strategy. Try this all-in-one marketing automation platform for free for 14 days.
Eloqua
Eloqua is probably the most high-end system on this list as it comes with many great features, exceptional service, and a very high price tag. What sets Eloqua apart is how much time and commitment their team invests to ensure that businesses fully understands their system. Eloqua is typically best for enterprise businesses with a big budget who prioritize CRM integration.
Customer.io
Customer.io is one of the newer systems available but has garnered attention due to its flexibility. With some developer skills, businesses can customize customer.io to get what they want from it. It’s also well known for its easy UI and fast customer service. This system is great for businesses who are looking to start working with marketing automation and businesses who are looking for flexibility and customization.
Constant Contact
A renowned email marketing automation tool, great for small businesses. It’s easy to use and affordability can be a great starting tool for small business owners.
Hubspot
Hubspot’s marketing automation software has a little bit of everything which can be good and bad. The good news for small business owners is that it’s a great affordable tool that can satisfy many needs and can be very convenient. However; the bad news is that it doesn’t supply any of these features in a deeper level, meaning that the features can at times only offer basic and top level services. Regardless of the fact, this tool can be very helpful for many small businesses.
