Guest Contribution by Mike Khorev
B2B lead generation tools are necessary for any B2B business that is looking for more effective ways to generate leads, get more sales conversions, and ultimately, grow the business.
However, there are various different tools available today that can easily overwhelm any B2B marketer.
Thus, if you are currently in the market for B2B lead generation ideas, you are in the right place. Below, we will discuss our top 10 picks for the best B2B lead generation tools available in the market today, and in no particular order, here they are:
OptinMonster is a tool that is focused on, as the name suggests, creating and optimizing opt-in forms.
With that being said, you can easily use their visual builder to create various types of opt-in forms from lightbox pop-up forms, slide-ins, floating bars, fullscreen takeover forms, and more. Since it’s a visual builder, it’s extremely easy to use with just a drag-and-drop approach.
OptinMonster also offers various features to analyze the performance of your opt-in forms, like A/B testing, which can be useful in the long run to optimize your campaign. The basic plan of OptinMonster starts from only $9/month, and the most expensive premium plan is only $49/month, so it’s pretty affordable for its rich set of features.
Leadfeeder is, according to themselves, a “website visitor tracking software” and is a B2B-focused tool, with the core feature of letting you know which companies visited your website, how they found your site, and the activity within your site (which can tell you what they are interested in).
Leadfeeder prioritizes these leads based on their site activity and they can automatically integrate with your CRM (if any) and automatically input the lead’s contact information to the CRM without them needing to fill and submit an opt-in form.
Also, Leadfeeder is extremely easy to use, as you can start to use it by linking your Google Analytics account to the software. There’s the “Lite” plan that is totally free with limited features, and the premium plan starts from $55/month with 2-weeks free trial.
Skrapp (or Skrapp.io) is an email scraping tool that is focused on finding B2B email addresses. Building an email database is often one of the biggest challenges in B2B lead generation and lead nurturing processes.
A unique feature of Skrapp is the ability to pull contact information from LinkedIn. You can quite easily link Skrapp with your Sales Navigator or just the LinkedIn profile, and it will pull email addresses and other contact information from the companies’ websites.
There are also other useful features like the domain search feature—where you can find contact information in any domain then push it to a segmented in-app directory. Skrapp is free for up to 150 emails per month.
Quite similar to Skrapp, Prospect.io is an email-prospecting tool that is basically an extension for the popular browser Google Chrome. Prospect.io can pull contact information and especially email addresses from company websites and social profiles (including and especially LinkedIn).
Then, we can send an email directly from Prospect.io’s interface using various pre-built templates. We can also track the results of the campaign easily with just a few clicks.
Prospect.io also offers native integration with various popular CRM solutions like HubSpot, Pipedrive, and Salesforce. Paid plans start at $35 for each user.
LeadPages is a very useful solution to create custom, conversion-optimized landing pages that can seamlessly integrate with your company’s existing tools. There are hundreds of templates offered by LeadPages so you can easily create effective landing pages.
Great landing pages are often the most important factors in generating more leads. On the other hand, effective lead generation is very important so you can close more sales per month, effectively growing your business. Leadpages’ most affordable plan is $25/month for 1 website. You can create landing pages for up to 50 sites with the advanced plan worth $149/month.
ClickFunnels is one of the most popular lead generation tools for B2B and also without a doubt, one of the most powerful available today. Why? Because it offers various useful tools to build a conversion-focused website and especially a performing sales funnel to help you sell and market your product/service on your site.
ClickFunnels offers a very useful visual builder that you can easily use to build your funnel with just a drag and drop approach, and also offers Facebook Marketing automation and the feature they call “One Click Upsell” that you can control in just a single dashboard. It starts at $97/month, so it’s fairly expensive. However, it does offer a 14-day free trial so you can check whether ClickFunnel is a suitable investment for your business.
LinkedIn Sales Navigator
LinkedIn is, without a doubt, the most important social media network for any B2B business. Many if not most of your B2B prospects and probably existing customers are on LinkedIn, so it’s pretty obvious that LinkedIn should be one of the channels you should focus your attention on.
With that being said, LinkedIn Sales Navigator is a great tool to help you generate (and nurture) leads from LinkedIn. You can discover ideal customers with advanced filtering, and also provide useful analytics and insights to help you better understand your leads.
Think of Sales Navigator as—like the name suggests—, a navigator to find your ideal prospects and consumers on LinkedIn. It starts at $64.99/month.
HubSpot is one of the most famous digital marketing and sales software, mainly due to its extremely popular blog with various useful digital marketing resources. HubSpot offers an all-in-one software suite for virtually any kind of B2B company from CRM to sales to lead generation tools to content marketing suite.
HubSpot also offers amazing integration with various popular (and unpopular) tools and software, and the main idea with HubSpot is that you can control all of these tools in just one dashboard (that is, HubSpot’s).
HubSpot offers some free tools, to begin with, and will then charge you with a pay-as-you-grow pricing model.
MailChimp is one of the oldest and the most popular email marketing tools we have in the market and is especially popular due to its ease of use. MailChimp is one of the first email marketing solutions that offer visual, drag-and-drop style email builders, and its interface is still the most intuitive among its competitors.
MailChimp also offers really useful email automation tools, and a lot of templates to create a visually-pleasing, conversion-optimized email newsletters for various needs. Mailchimp offers a free version that can store up to 2,000 email addresses and can send 12,000 emails/month. Premium plans start at $10/month.
Drift recently gained a lot of tractions due to the rising popularity of chatbots in the digital marketing world. With that being said, Drift is currently one of the most popular cloud-based chatbots apps due to its affordability, ease of use, and affordability.
Very easy to use, and you can create various “playbooks” to automate the chatbot according to your needs and preferences. For instance, you can create a dedicated chatbot that can ask preliminary sales questions to qualify prospects, and the chatbot can then pass qualified prospects to a real sales rep.
Starts of for totally free for one user and 100 contacts, chatbot features unlocked with the $400/month plan.
Generating B2B leads is often the most challenging aspect of any B2B business: it can be very time consuming, eat a lot of resources, and even then there’s no guarantee of success even with all your efforts and hard work.
The 10 B2B lead generation tools we have discussed above can help you in this aspect and can let you create a controlled and effective lead generation process to help grow your business.
Mike Khorev is an SEO expert and digital marketing consultant who helps small and mid-size businesses generate more leads, sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based SEO digital marketing, web design, social media, search engine marketing, and many other online practices. Find him on LinkedIn and Twitter.