Content marketing has the potential to broaden your audience and increase your customer engagement. Both B2C and B2B audiences are increasingly likely to engage with personalized content as opposed to the blanket, general advertising, and content creation and automation tools help you achieve this goal.
What to know about how content creation tools can help your business.
So just what is content marketing? How can content automation help you meet your marketing goals? And what do you need to do to be successful with content creation? Here’s what to know.
1. Content marketing covers a lot of categories
Ultimately the purpose of content marketing is to generate leads through custom content and educational materials. Delivering content to customers and potential customers that help you position your brand or business as a solution for their problems is a proven way to increase your marketing effectiveness and customer reach. Content can take just about shape – white papers, social media posts, e-books, emails, presentations, videos, infographics, podcasts, and even charts and graphs. Anything that can help connect your message to your target audience is a form of content marketing. Sometimes brand chooses to use content curation as a form of content marketing – collecting and sharing information that isn’t unique to their brand, but helpful to their brand’s audience. Twitter posts and Pinterest boards are usually examples of curated content.
2. Content marketing is different from other marketing
Content marketing is more permissive, where traditional advertising is more disruptive. Traditional advertising tools like TV commercials, for instance, are sharing a message with a wide audience regardless of if that audience is interested in the product or brand. Content marketing is much more targeted. Much of it is created to serve a specific audience and is found through customers searching for relevant information. Brands can also choose to distribute their content messaging to audiences that are opted-in. Email subscribers and social media followers, for instance, have already expressed interest in your business or product, so you know that you can focus on creating defined content that will serve these interested audiences.
3. There are a lot of content marketing tools to help you
Planning and scheduling your content is one of the easiest ways to automate your content marketing. This means you will constantly be creating a steady stream of information for clients to engage with, but once the content is planned, created, and scheduled, it can run without much active management, allowing you to monitor metrics for success and make tweaks and adjustments.
Some of the best content creation tools for automation and content marketing management include:
- BuzzSumo: This tool helps you identify what kind of content, like blog topics, will most interest and serve your reader. It analyzes the best performing material on the web-based on brand or keyword, allowing you to better understand what kind of content your brand should create to increase engagement.
- Headline Analyzer: Another great content creation tool that can help your automated content perform better is the Headline Analyzer tool. Better headlines mean more clicks, more clicks mean more engagement, and more engagement usually drives higher conversion. Your suggested headline gets a score, noting how effective your headline will likely be.
- Content Insight: You can audit your existing content and identify potential knowledge gaps, allow you to create a future content creation map. This program helps you get information on how well existing content is performing, as well as help you sort content headlines, categories, and more.
Content marketing helps businesses drive consistent results and allow for meaningful customer engagement and better customer experience. Using the right content creation tools can help enhance your user engagement and drive business for your brand.