Use your social media presence to grow your business.
How to reach out to potential customers by effectively using social media in your marketing strategy.
Any good marketing plan will help you reach more people and ultimately turn those people into loyal customers. Customers drive all businesses – whether its B2B or B2C, they all run on customers, clients, and consumers who want or need the service your business provides. Because success is so very much linked to gaining new users or customers, it’s hard to overstate the importance of potential customers. How to reach out to potential customers is the foundation for most marketing plans.
In today’s digital marketplace, using social media for our business is a given. Using it effectively to find potential customers for your business is another story. Social media strategy is about more than just posting to pages and adding links to your products. It needs to be an engaging force and include innovative ways to reach customers. Here are some ideas on how to reach customers effectively through social media.
Host a Contest
When social media first became a tool that businesses used, people thought that giving away free stuff, like iPads, was an effective way to get customers. More followers, more likes, more interaction were thought to follow if a business offered the possibility of new technology to new followers. But businesses got smarter and realized that customer acquisition through social media is different than simply adding followers. Customers, people who will eventually buy your product or pay for your service, need to sample your product, rather than a random giveaway. That’s why companies have started running promotional contests that are targeted to their desired market and offer free trials or giveaways of their own product.
Pay for Ads
Social media isn’t the space it used to be. More businesses must pay to play. To get more exposure and beat the algorithms that many social sites employ, companies need to pay for ad placement to be seen.
Another benefit of ads is they are an easy way to allow customers to get through to your website. Ads on most social platforms, including Facebook and Instagram, can include built-in “shop now” or “learn more” links that help turn potential customers into active customers faster.
Make Real Connections
When it comes to how to attract customers using social media, making authentic connections is key. Customers want to know that they are more than just a number to a company. Joining social media conversations where a topic your business can help address is one helpful way to connect with potential new customers. Another way to create connection is to take customer content – like a Tweet or blog post – and share it on your channels. If that customer is already a user of your product, their content may help resonate more with new users than company-created content. Users love a review or testimonial, and customer content can be an example of that on a larger scale, helping you make more connections.
If you’re looking for ways on how to reach out to potential customers, be as engaging, authentic, and as communicative as possible. Remember that modern marketing isn’t so much about selling a product, it’s about solving a problem.