7 Ways to Execute B2B Technology Within a Content Marketing Strategy

By Danni White - Last Updated on February 25, 2020

According to recent research carried out by Content Marketing Institute, 63% of the businesses do not have a content marketing strategy and a lot more do not know about the importance of it.

Approximately 64% of companies believe that learning to build a content marketing strategy is one of their educational needs. But the good news is that by the year 2020, more than half of the sales will probably come from the B2B tech.

Tech content marketing is an integral and core component of holding successful B2B online marketing and selling campaigns. But creating a content marketing strategy by B2B execution technology can really be a hard task for the businesses.

How to Execute B2B Technology with a Content Marketing Strategy

So, here’s a list of ways to execute B2B technology in content marketing for content marketing automation, to pull the audience and to increase the conversion rates.

  • Expand Your Channels List

The power of digital networking and marketing is unrivaled. Digital marketing can reach out to a lot more channels than we can think of. In online content marketing, B2B sales are originally being generated from the following digital channels. Some of them are:

  • Email
  • Guest blogging
  • Case Studies
  • White papers
  • Videos
  • Microsites
  • Social Media

It is better to take time to study different channels rather than devoting a small investment in setting up channels for executing B2B technology in content marketing. In no time, you will be able to drive more traffic to your digitized assets with chances of higher conversion rates.

  • Market to Millennials

Data and surveys show that millennials have the ability to purchase power. Consequently, we need to make sure that the content is being delivered through online content marketing so that it can reach out to different channels. Channels that are more active, have a unique style and simple language are more likely to resonate. Therefore, creating a chance for you to convince millennials through B2B technology for content marketing.

Most millennials look for the following to be included:

  • Value collaboration
  • Want to have meetings with their vendors
  • Value the word of mouth
  • Want a mobile-friendly user interface
  • Want Google to trust you so that they can trust you
  • Be A Problem-Solving Destination

Tech content marketing is all about valuable chunks of information. The first chunk of information tells us that buyers only look for content marketers who can give answers to all their questions.

When considering how to set up content marketing automation, create compelling and problem-solving content along with interview time for existing members, employees and the whole sales team.

The other chunk of information presents a great opportunity for the content marketers to monetize the conversion rates.

  • Create Content for Multiple Personas

You won’t have one individual who would address the content problems to you. You would have to answer multiple questions coming from multiple organizations with different addressed pain points. So, you need to create content for your online content marketing that targets a large audience instead of one persona.

  • Don’t Overlook Power of LinkedIn

Including social media platforms to any content marketing strategy is always a good idea – let alone the integration of LinkedIn.

When it comes to showing off your B2B technology in content marketing, there’s no platform better than Twitter or Facebook. But you also must not ignore the huge amount of personal B2B tech space profiles on LinkedIn.

It is better to keep your content fresh and updated on your LinkedIn page.

  • Research Content Ideas

With a large audience to address, you need to focus more on creating compelling content which describes your B2B technology in an online content marketing campaign.

You can carry out simple research such as searching through your competitor’s website for finding the main keywords. Those keywords might be important to you and can be used in your content too. Moreover, you can look up a content idea from different angles and come up with an even better one.

Guess what? You can even integrate your content marketing strategy with 3D virtual reality.

  • Incorporate Storytelling

One of the key elements for successful online content marketing is to interact fully with your customers. One way to do so is to incorporate storytelling. It improves the selling aspect and increases the simplification of the process.

Every business has a story or two to tell, so the implementation of this tactic won’t be hard for any business.

  • Cross-Pollination

Although you can use different online content marketing automation tools for the promotion of your content there’s no harm in cross-pollination.

Guest posting is one of the most effective means to establish your business in the market through proper leadership and brand visibility. In fact, it is the most important part of your B2B technology in content marketing strategy.

It is up to you on how well you can incorporate B2B technology in content marketing strategies and your existing marketing campaigns. But it all depends on your business. You might need a few tinkers or a full overhaul.

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destination for C-Level executives, technologists, and marketers. Bython Media is also the parent company of OnlineWhitepapers.com, BusinessWorldIT.com, List.Events, and TheDailyPlanIOT.com.

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destin...

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