How CMOs Can Create the Best Digital Experiences for Local Audiences

By Emily Pribanic - Published on May 9, 2018
Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

How CMOs Can Create the Best Digital Experiences for Local Audiences

Make sure you’re offering the best digital experience to your customers.

As a CMO it is very important that you offer your customers the best digital experience as possible. Offering an excellent digital experience for your customers is so important in our highly-digital society that if the digital experience your offering your audience is subpar, you are losing tons of customers.

Providing a seamless digital experience is essential because our society is so heavily dependent on the internet. Global e-commerce is so big that it is predicted to exceed $4.6 trillion by 2020. This makes creating the best digital customer experience extremely important for the success of your business. To achieve this superior online customer experience, it is necessary for you to offer differentiated customer experiences to your diverse customers. If you follow these tips, you are sure to offer the best digital experience to your audience, no matter where they are in the world.

Best Global Digital Experience for Local Audiences

Customize & Localize

The importance of customer experience customization is so great because different audiences will react differently to things you incorporate into your digital experience. It can be difficult to know the best way to connect with your audience in different parts of the world so the first step to ensure that you create a meaningful connection with everyone in your audience is to conduct customer experience research to know what tactics work best with the different parts of your diverse audience. When you’re creating your digital marketing experience campaign, make sure you focus on localizing your efforts to different segments of your audience. Also, remember that you are sure to find success by connecting many touch points to create a seamless digital experience for your customers.

Hyper-Target Customers

Try using search and display channels to help capture mid-funnel intent. When you are able to see what people search for and which part of your website they browsed, you’ll be able to send them highly targeted messages that can help them complete their sales journey with your company. Social networks are also excellent places to learn more about your audience and to be able to send them hyper-targeted messages that will help them connect with your brand on a more meaningful level. You can learn a lot about the different customers in your audience by learning how they engage on social networks and create a strategy that is focused on leveraging this knowledge. When you know the most about your customer as you can, you will be able to send them messages that are not only helpful to them but that appeal to them on a deep level.

Repack Content for Webinars

An excellent way to improve the digital experience you offer your customers is to repackage content into easy to understand visual content. Visual content is very beneficial for companies today because audiences enjoy visual content much more than written content. Try taking any written content you’ve created for your audience and repackaging it into a visual representation. You can even do this by creating a virtual event for your customer to interact with. When your audience can interact with your brand, their customer experience will increase and they’ll be able to associate your company with a positive feeling.

Digital Customer Experience Examples

If you are still unsure of how to offer the best digital experience to your customers around the world, try looking at companies who have had a lot of success in offering their customers with an excellent digital experience. It is also important to remember that personalization is a very important part of a successful digital customer experience and that providing the best digital customer experience needs to be part of your ongoing business plan, not just a one-time initiative. Some companies to follow as examples of good digital customer experience include:

  • Starbucks
  • Uber
  • Burberry
  • Dove
  • Nike
  • Disney
  • Domino’s Pizza

These companies offer an excellent digital customer experience because they involve the customers themselves. These companies understand that it’s not enough to give the market what they think they’ll want but rather to have a deep understanding of their needs and desires. The most important thing to remember when you’re focusing on improving the digital experience your customers have with your brand is that your digital customer experience strategy needs to align with the goals of your business.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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