Though not a new concept, M-Commerce is becoming the most essential step in marketing strategies. It is hard to deny the convenience of mobile devices. You can use them anywhere, including standing in line at a grocery store or sitting in a doctor’s waiting room. Thanks to mobile convenience, more B2B customers can complete business on the go. That is why it is so important for B2B marketers to acknowledge and utilize the power of M-Commerce. Below are merely five ways in which B2B sales can increase using M-Commerce.
Puts You Where Your Customers Already Are
A major factor in a business’s success is going where your customers are. In the digital world, this often refers to social media channels. As mobile devices are often used much more than laptops and desktops, being present through mobile channels is very important. Statistically speaking, almost 75% of B2B buyers prefer shopping online, 25% of site traffic comes from mobile devices, and approximately 44% of sales come from mobile channels. Those are high percentages. Therefore, M-Commerce helps get brands where large portions of their audiences already are.
Increase Local Sales
When a website and/or B2B M-Commerce app is optimized for local searches, local sales can skyrocket. Both businesses and consumers have times when they prefer to deal with someone local. If a business is looking to hire an SEO or marketing agency, it is natural to look for those close to home. This opens the door for face-to-face communication, brainstorming, training, and research. As such, showing up in local search results will bring in more sales, especially since around 18% of local searches often produce a sale within a day of the search. It is also important to note that 61% of mobile searches will contact a local business more quickly if its website is mobile friendly.
Push Notifications and Timed Targeting
It is important for a business to not only get in front of their audience but also to stay there. With push notifications and timed targeting, you can be in front of them consistently. At the same time, sending communication too often might aggravate your customers. By researching your audience’s behaviors, such as when most of them are currently shopping or performing brainless activities, you can strategize a good routine for sending these out.
Ease and Efficiency
One benefit of a B2B M-Commerce app is the ease and efficiency they provide your B2B customers. The app can store previous orders, regularly ordered items, and payment methods to make future ordering a breeze for the customer. It can also provide GPS locating so that local customers can easily find you. The easier you can make searching, shopping, and locating you for your audience, the higher your site traffic and sales will go. Use M-Commerce to remove any barriers between you and your consumers.
Secure Payment Platform for B2B Commerce
A concern among all digital consumers is the security of their payment information. If a customer feels as though their information is not secure, they will almost certainly not purchase from you. M-Commerce allows you to link up with secure payment platforms, including PayPal, Stripe, and more. A secure checkout page will generally always gain more sales than an unsecured one.
Optimizing your website for mobile translation is very important in a time that most people browse the Internet from a smartphone or tablet. Designing an M-Commerce app to smooth the path for your customer is an even smarter move. Consider your current e-commerce strategy and what steps you can take to expand it to an M-Commerce strategy, as well. At a minimum, you should consider the following steps: optimizing for local searches, securing checkout pages, and making the mobile buying process simple and efficient for your B2B customers.
