Grabyo and Flowics partner to simplify real-time audience interactivity for live video on social and digital platforms.
PRESS RELEASE: NEW YORK, NEW YORK: – Grabyo is delighted to announce it has partnered with Flowics to further enhance the way digital and social teams create interactive viewing experiences across multiple platforms. The Flowics platform enables curated visual experiences for live audiences, commentary and real-time data integration with live digital broadcasts. Flowics’ integration within Grabyo Producer allows for authoring, curating and triggering interactive graphics that can be overlaid onto a live broadcast all from within one interface. Examples include the ability to conduct polls and incorporate lower third graphics, with curated social content.
This exciting partnership simplifies the way content teams can produce broadcast quality live shows for digital audiences from a web-browser. The seamless integration will allow users to moderate and display live audience comments, questions and polls from one workspace, ensuring digital teams can use Grabyo Producer to go live from any location, at any time, to multiple platforms and devices.
Casey Miller, Grabyo Director, Partnerships & Channel Sales says: “We’re excited for the opportunities that this partnership and integration present to live content creators. Grabyo’s partnership with Flowics will help enrich the live video experience enabling clients to create engaging live streams for their social platforms by delivering high-quality video content. Grabyo is proud to lead the market with such great partners in the live video space.”
Video is the dominant medium for generating conversation. Live streams and VOD clips offer the greatest reach across social and digital platforms, with engagement peaking when events are live. The need to produce unique, high quality live shows for digital viewers is more important than ever, especially when targeting hyper-engaged fan bases across sports and entertainment. Through this partnership, Grabyo clients will be able to create a more engaging viewer experience than ever before.
Damian Calderón, Product Manager at Flowics says: “We are delighted with the integration of our Graphics Builder and Social Content Curation engine into Grabyo Producer. Our goal at Flowics is to make it as easy as possible for broadcasters and streamers to integrate viewer participation into their live streams and this partnership is a great step forward in that direction. This product integration will simplify the production of live interactive video and we cannot wait to see how our customers use it in the most innovative ways.”
Grabyo Producer is a cloud-based video production platform that enables digital teams to create engaging digital broadcasts that are optimized for mobile and social viewing. The platform has been used by DAZN, The English FA, AELTC Wimbledon, and the NFL to deliver live, fan-first shows to multiple platforms. This partnership with Flowics will provide digital teams with even more tools to deliver innovative, audience-centric content from a browser.
This partnership between Grabyo and Flowics offers an impressive array of clients across news, sports, and entertainment significant opportunities to advance the way they produce live content across digital and social media.
Grabyo is the leading cloud-based video platform, equipping partners with the tools to manage agile video distribution strategies across all major social media platforms, mobile and OTT applications.
Trusted by major publishers and rights holders such as Sky Sports, ITV, BT Sport, Major League Soccer, Real Madrid, FC Barcelona, Fox Sports, Univision, LaLiga, The English Premier League and AELTC Wimbledon; Grabyo’s SaaS platform is designed to help digital teams maximize their resources, with no additional software and limited training needed to utilize its browser-based tools.
Grabyo has strategic partnerships across OTT, social media and broadcast including Twitter, Facebook, YouTube, Instagram, and Snap. Grabyo was a launch partner for Facebook Live, Periscope Producer, Twitter Amplify and has delivered more than eight billion video views for partners in 2018.
Flowics is an Audience Participation Platform for broadcasters, streamers and content creators to attract, retain and monetize viewers across all digital environments.
Flowics’s SaaS platform enables customers to add a layer of interactivity to live content with easy creation of multi-platform experiences for social media, broadcast, streaming, websites, apps or venues.
Flowics offers secure and seamless integration of audience participation and curated social media content into any broadcast graphics system or live streaming tools.
Flowics also provides an easy-to-use CMS with a broad range of social widgets and participation mechanics, to create impactful interactive landing pages or to embed on existing digital properties. A cloud-based HTML5 graphics builder enables users to create interactive overlays, to integrate into linear TV or live streaming.
Trusted by 35+ TV networks from Latin America, Spain and the US, such as FOX Sports, Turner, Viacom, Televisa, TV Azteca, Movistar+, beIN Sports and LaLiga, Flowics’s SaaS platform bridges the gap between digital and broadcast teams, with a unified dashboard to manage and measure all audience engagement and monetization initiatives.