Global tech giant, Google, has released a new tool to help small businesses grow. Dubbed ‘Google for Small Business’, this tool is a way for Google to help entrepreneurs and small business owners reach their goals. This is another in Google’s recent series of SMB-related efforts.
Unveiled at the Grow with Google Learning Center in New York City, officials called Google for Small Business a way to help fledgling businesses “grow and thrive” on the web.
“I’ve had the opportunity to get to know many small business owners … most of them tell me that they need help saving time at work, or that they need easy tools to help them promote their business,” said Kim Spalding, Google’s Global Product Director of Small Business Ads. “The internet has created new opportunities for small businesses, but it can be hard to know where to start.”
Once they log on to the site, business owners are asked for basic information about their business including its name and web address, though neither is required to start. After that, the service asks what the business’s primary goal is and where it serves its customers. Based on these responses, the website generates a personalized to-do list to bolster a small business’s online presence. Users can have the list emailed to them for future use.
Over the last couple of months, Google has really taken strong stead on its initiative towards helping SMBs and startups grow. Last month, the company released CallJoy – it is cloud-based, AI-driven phone system that handles incoming customer calls with a virtual customer service agent. Earlier this year, they also rolled out its free Google My Business service allowing small business owners to create an online profile to be able to actively contribute to the information shown about their business across Google’s products. Last year, they launched Smart Campaigns as part of its effort to rebrand its AdWords property.
Spalding said Google for Small Business is her team’s contribution to help SMBs “find the right Google tools and services to reach your business goals.”
