Facebook Audience Targeting Tips for Higher Conversions

By Emily Pribanic - Published on April 6, 2018
Facebook Audience Targeting Tips for Higher Conversions

Learn the most effective ways to target your Facebook audience to gain higher conversion rates.

Proper Facebook targeting is the best way to increase your conversions. When you use the best tools available to target your ideal Facebook audience, you will effectively increase your conversion rates.

The focus of targeting audiences on social media is to create higher conversions to your company. Every social media platform is different and companies should use different tactics to address audiences on each platform.

Facebook Audience Targeting Tips

The first tip to target your Facebook audience to generate higher conversions is to deliver ads to your customers first. People do not like ads that are not relevant to them but ones that are, they’re likely to click on them. This is why you should start with existing customers that you know will find your message relevant. Focusing on your existing customers first through custom audiences, you can upload email addresses and phone numbers and Facebook will serve ads to those customized users. It is also beneficial to serve ads to your fans because they have already expressed interest in what your company offers which makes them the most qualified group to target.

The next tip is to learn the many different tools Facebook offers. Facebook offers different ways to create ads in your Ads Manager with buttons such as “Create Campaign” and “Power Editor.” The best way to get detailed targeting on Facebook is to use the Power Editor tool. This tool will allow you to offer more options to your target audiences, create ads faster and optimize your ads better. This tool is used by professional marketers and delivers highly targeted ads. This tool does require you to learn how to properly use it, but it is easy to learn and can give you a major advantage compared to your competitors.

To be able to target your audience in the best ways possible, it is essential to gain as many insights about your target demographic as possible. Audience insight is an excellent tool Facebook offers for you to be able to pinpoint the best Facebook target audience for your company to reach. You can access this tool under your ads manager then using the “Tools” drop-down option. Once you have clicked that option you will be able to learn more about people connected to your page or everyone on Facebook. From here you can learn more about everyone on Facebook by using the left sidebar to input location, sex, age, interests, and more with the ‘advance’ drop-down feature.

Facebook can also give you more information about the different pages your audience likes, the locations they’re in, activities they participate in, their purchase habits and more on the top menu bar next to “Demographics.” This is an excellent place to start for any company that has yet to pinpoint their target audience.

The fourth Facebook ad targeting tip to improve your target audience conversion rates is to use Facebook’s Graph Search to learn as much as you can about your audience. This search tool is very powerful and can find people, posts, pages related to keywords, and more. This search will help you discover the best Facebook ad targeting strategy.

How to Target a Niche Audience on Facebook

  • Speak their Language
  • Reinforce their Interests
  • Reinforce Their Attitude
  • Support Their Social Stances

When you take the time to target niche groups, in addition to your primary target audience, this creates new channels of traffic and conversions for your company. These are just a few tips to engage effectively with your niche audience. It is important to remember that most audiences scroll past a post quickly and you only have the first 3-4 words of your post or eight seconds to capture their attention. It can be easy to gain higher traffic conversions on Facebook if you utilize all the tools Facebook offers and properly target your niche audience.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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