How marketers can enhance brand visibility by innovating in digital marketing.
These important and innovative ways to implement digital marketing ideas can help in improving brand awareness and result in better brand visibility.
Think of this situation. If you want to order a soda, what do you do? You ask for a Coke. Why did that happen? Simple, the product resonates with the name of the brand. These are known as eponyms and customers can easily relate the product type with the name.
One of the primary reasons this happens often is because of digital marketing. Digital marketing is not just about increasing internet traffic, improving sales or enhancing search rankings. Today, digital marketing strategy is about increasing awareness of a brand and boosting exposure. This is done to make sure that more people are aware of the brand that is being promoted.
Digital marketing, in the form of social media marketing, which is quite commonly used, does not give any immediate financial benefit. However, brand awareness helps in generating better awareness of a brand, which in turn results in a lead or a prospect, which ultimately brings in a sale.
Modern day marketers need to analyze their digital marketing strategy and ensure that brand awareness is a key output element that they target. Hence, this compels marketers to develop innovative digital marketing ideas to create brand awareness which will provide better brand visibility.
Let us look at some of these innovative ways for improving brand awareness:
It doesn’t matter which industry you are. There is always a segment of people who are deeply and constantly involved in various subjects in your industry. These people are usually evangelists and the industry looks up to them. It’s high time that you start leveraging these people, also known as influencers.
It does not mean you contact them and ask them to promote your brand; but start engaging with them through various social media conversations. Usually, they are quite popular and active on Twitter, so you being a marketer can start communicating by replying to their tweets or tagging them on important industry news. This brings your brand in their radar and they can start advocating your product or your name per se.
Leverage your social network effectively
Don’t just start posting anything randomly just to let people know that you are posting. It has been observed that social media marketing if not rightly used, can backfire. Use the right platform depending upon the nature of your business.
Before you start posting, think on why you are posting and what are you posting. If the post is absolute professional one, then LinkedIn might be the right platform or else Facebook might suffice.
Don’t limit to freebies
Today, there are lot of free tools available that enable marketers to increase brand awareness. However, it does not mean you just stick to free tools. Sometimes, it is better to invest in paid functions such as Facebook paid advertisements that give the extra boost.
This additional boost through paid tools make a difference and it helps your brand to reach to a larger audience.
Create your email lists
It is an underlying statement that every digital marketing initiative should have an email list as a part of it. An email list should be categorized for different types of channels for example, you should have one list for blog, another list of prospects or potential leads who can visit your website.
These email list can be used to send out specific email on a periodic basis. Sometimes, you can even schedule email automatically using email marketing tools such as Mail Chimp.
Whenever you are posting, don’t miss out on the opportunity to tag important people in your posts. This can give recognition to those people, which they love. Moreover, it also gives a thrust to your brand and it reaches out to the network of the tagged person.
Brand awareness improvement involves implementing the right strategy and using the right platform to communicate the right message to the right person. The more visibility your brand gains, the easier it will become to engage customers and keep them returning for a long time.