15 Content Marketing Trends to Know in 2022

By Danni White - Last Updated on December 22, 2021
Content Marketing Trends

Content marketing is critical for every company or brand to build an audience and grow successfully. The right content marketing strategy can help you in multiple ways. These include enhanced sales, increased conversions, more leads, expanded email lists, and more.

However, we all know that marketing trends keep changing over time. However, staying on top of what your consumers want is essential if you want to stay ahead.

Here are the Top 15 Content Marketing Trends You Need to Look out for in 2022:

Here are some of the top content marketing trends you need to know in 2022:

1. Video content will take center stage

In 2019, video content was identified as the best content form. However, this content marketing trend doesn’t seem to stop any soon. So, it is high time for brands to add video content as a central part of their content marketing strategy.

2. Tiktok is the new player in the town

So, we had bid farewell to Google+ in April 2019. However, not many marketers will miss this content marketing channel anymore. TikTok has become a new yet emerging player town that is gaining much popularity, especially among youth. Tiktok is all about creating short yet entertaining videos as it has also become the fastest-growing social media platform of the present. So, creating content for TikTok would be beneficial in 2022.

3. The text would be preferable at least by older people

Even though visual content and podcasts are considered the latest trends in content marketing. However, the plain old text hasn’t gone out of the scene completely. Even more, textual posts can still do wonders in content marketing. According to Kunal Shah’s Twitter poll, people prefer seeing news-like content in the form of text compared to videos.

Of course, this isn’t true for all types of content. However, prefer using textual content for news-worthy updates in 2022.

4. Omnichannel focus is going to continue

We have seen that digitalization is in full swing. Even though pandemic in previous years has changed a lot of things. However, all of your online channels still need to be in harmony with each other. Omnichannel focus is important to provide a uniform and accessible user experience. So, they can trust you more.

5. Voice search optimized content will boom

Even though Siri and Alexa aren’t new to anyone. However, these will stay in trend for 2022 as well. Consumers find voice search a convenient search option without any physical touch. So, businesses should also stay focused on optimized content for voice search to stay ahead with this trend.

6. Creating relevant content is still the center of content marketing

Consistent content creation should not be the only focus of content marketing anymore. It is because people prefer watching content that’s relevant and engaging only.

7. The growth of podcasts will stay consistent

Podcasts are arguably a revolutionary innovation. It can also help in improving content marketing campaigns. As of now, educational podcasts are performing well. Therefore, many businesses are trying to set podcasts for their content marketing strategies.

8. Account-based marketing will increase

As personalization rises, account-based content marketing is another important trend to take off in 2022. Sales and marketing teams will work together to target and convert best-fit accounts. So, instead of developing broad ads to appeal huge audience, start focusing on account-based marketing with personalized content.

9. EAT will have more focus

EAT stands for Expertise, Authoritativeness, and Trustworthiness. Fortunately, this is all about moving forward with successful content marketing strategies. It means if you want to rank in search results in 2022, you need to prove your expertise, trust, and authority through your content.

10. Collaborated content will also see a rush

When it’s about content marketing, it is time to go beyond sponsored posts and guest blogging for collaborated content. Instead, thinking about influencers’ collaboration, particularly micro-influencers, is important in 2022. It is because micro-influencers usually have a more intimate relationship with their followers. So, collaborating content marketing with them will bring more engagement.

11. Content marketing via augmented reality is expected to increase

Over time, conventional search methods have evolved. When it’s about user experience, it still has issues. Google has introduced multiple features over the year. However, search results aren’t interactive still.

It is because consumers want personalized information delivered quickly and easily. So, the use of augmented reality in content marketing is being tested. However, the usage of augmented reality is expected to increase in 2022.

12. The content marketing budget will increase

According to Forbes, marketers believe that about 25 to 30 percent of the marketing budget must be allocated to content marketing in 2022. We all know that to incorporate content marketing strategies, setting a budget is a considerable aspect. However, when it comes to how much you should spend on content marketing. Then understand that the requirement of the content marketing budget will increase in 2022.

13. Social media stories will boom

Social media stories feature become the most attractive content marketing option. These can help brands in boosting engagement. Most importantly, stories are an emerging content marketing trend that’s here to stay for years. It is because this content form is helping brands to gain more views.

14. Increased personalization

Consumers now have multiple platforms to consume marketing content. These include everything from online content, videos, podcasts, and a lot more. However, personalization will be important for content marketing in 2022 to indicate that you understand and value your audience.

15. Featured snippets

Featured snippets are the text boxes that appear on top when searching for something. These commonly contain a quick and short answer to the search query. This can attract leaders and make them click on your link. Fortunately, you have to stay focused on featured snippets in 2022 too. It is because the trend is still here.

In Summary

So, these are some of the most important content marketing trends that marketers and businesses must know in 2022. Knowing these will help them to adapt content marketing strategies accordingly. Ultimately, achieving greatness in content marketing strategies in 2022 will become easier.

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destination for C-Level executives, technologists, and marketers. Bython Media is also the parent company of OnlineWhitepapers.com, BusinessWorldIT.com, List.Events, and TheDailyPlanIOT.com.

Danni White | Danni White is the Director of Content Strategy and Development at Bython Media and the Editor-In-Chief at TechFunnel.com, a top B2B digital destin...

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