Designed, tested and proven to deliver a user-friendly interface and enhanced results through email marketing campaigns, the new suite includes 4 tools:
#1. Facebook Lead Ads
Facebook is a goldmine for any marketer, particularly for small businesses. For as little as $5 – $20, you can easily reach thousands of targets. Constant Contact’s Facebook Lead Ads helps users choose who sees their ads with Facebook’s audience builder and target people based on age, location, interests/likes, gender, and behavior. The tool will also automatically import new leads to their Constant Contact account and send an automated welcome email, along with tracking campaign performance.
#2. Automatic Resend to Non-Openers
Emails can go unopened for a variety of reasons, often with recipients simply forgetting to return to an email they had been interested in. Constant Contact now makes it easy for customers to resend messages to their target audiences with no additional time or effort.
#3. Branded Template Builder
With the new Constant Contact Branded Template Builder, marketers and users can quickly create and customize a wide array of email templates with ease by eliminating the manual task of adding logos, colors and social links to email templates.
#4. Check for Errors
With the new Constant Contact Check for Errors feature, you no longer need to check twice, and then thrice before hitting send. Marketers are immediately notified of any missing or invalid links, default content or default/missing images before they send an email. It will also check with event links and article links, ensuring they aren’t incorrect or invalid.
“The world of marketing automation is evolving so quickly that many small businesses are not equipped to take advantage of it, which is why Constant Contact’s new automation and personalization features can have a meaningful and measurable impact on their bottom line,” said Jonathan Kateman, General Manager of Constant Contact. “By making these seemingly complicated concepts easy to use, small business owners can now confidently run professionally branded marketing campaigns with a level of personalization that today’s consumers demand, all while adding little time to their day.”