Use one of these tools to improve traffic to your company and out-smart your competitors.
There are many competitor research tools on the market your company can use to ensure that you are staying ahead of the competition and that your marketing efforts are paying off.
It is important to know how your competitors are outranking you and having more traffic than you. With the proper tools in your arsenal, you will know more about your competitor’s marketing strategy and how to adjust your own content marketing efforts to position yourself better in your customer’s eyes. Knowing the different competitor research tools available will allow your company to choose the best one that fits your organization and learn more about your competitors to ensure that your marketing efforts are more effective than theirs.
Competitor Research Tools
This competitor analysis tool helps your marketing efforts by allowing you to research and download your competitor’s most profitable keywords. This competitor analysis model is very beneficial because it has been proven that for every $1 your company spends on AdWords, your company makes $2. With SpyFu, you can see the different keywords your competitors are targeting and organic search keywords to improve your company’s SEO performance. SpyFu is an excellent tool that allows you to fully understand what your competitors are doing to capitalize on market share.
SEMrush competitor analysis allows you to turn data into actionable insights you can use to develop and improve your content strategy. This tool helps you conduct competitive research on any domain name allowing you to use that data to optimize your campaigns. With SEMrush, you can conduct keyword research, competitor research, site audits, and even a backlink analysis. SEMrush makes it easy to appeal to your target market with real-time keyword and competitive insights.
This website competitive analysis template allows you to gain accurate insights about any site, app or platform. This tool is versatile and allows you to know more about your competitors like how many unique visitors they generate per month. With SimilarWeb, you are also able to compare traffic statistics from two or more competitors and it even allows you to check the traffic sources of your competitors. Knowing where your competitor’s traffic is coming from will allow you to dominate in other areas where your competitors aren’t as strong. This excellent tool also allows you to understand the competitive landscape of your brand which makes it much easier to know what works best and what needs to be improved upon based on your company’s unique presence in the market.
Considering that 80% of blog visits are from new visitors, it is important to optimize content for your new customers. It is also important to know that when your company generates content daily they gain 5X more visits than companies that publish content inconsistently. When your content is valuable, practical, and useful, customers will be less likely to be uninterested with what you share and won’t want to check out what your competitors say. Alexa, an Amazon company, has a wonderful history of providing deep analytical insights to allow you to compare and optimize your business on the web. Alexa can provide SEO recommendations that will allow you to create discoverable content that will be engaging to your target market.
While there are many free online competitor analysis tools available for your company to improve traffic, some of the best tools are listed above and used by many businesses because they work very well. If your company does not yet use a competitor analysis tool to improve traffic and stay ahead of the competition, now is the time to look at using one to ensure that your marketing efforts are not wasted.