Best Ways to Repurpose and Share Content Across Different Platforms
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Best Ways to Repurpose and Share Content Across Different Platforms

Best Ways to Repurpose and Share Content Across Different Platforms

One of the best ways to share content is to repurpose it on social media. There are a dozen other ways to repurpose and share content without losing the interest of your audience.

In our world, social media is essential to keep updated and content is king. It can be difficult, though, to keep thinking of new and innovated ideas to keep your company’s social media accounts fresh and active. Luckily, though, you can easily repurpose and share content which will help you keep your social media platforms updated. This is especially necessary and essential if you’re running a limited campaign and need to keep sharing the same information with your audience.

Two Thoughts Before Repurposing and Sharing Content

Before you decide to repurpose and share content with your audience though, it’s essential to keep in mind the best ways to repurpose content so your audience doesn’t see the same posts over and over again.

First, it’s essential to understand that Google, the world’s largest search engine, has penalties for posting duplicate content and there are certain rules you need to follow to avoid these penalties.

Second, not all of your content is right for every social media platform so it’s important to keep in mind of the etiquette when it comes to social platform repurposed content.

Let’s take a look at some of the best ways to repurpose and share content on your social media channels.

Video

Video is huge right now and brings in more traffic, shares, and likes than any other form of content. Videos can have a huge impact on your business and it helps to create a better rapport with your audience and connect them with your brand. With more than 75% of all internet traffic being video, it’s important to add videos to your marketing efforts. An easy way to repurpose and share content on your different social media platforms is to repurpose written content as videos.

To repurpose and share content as video, try making videos of different articles you’ve written or even host live webinars and video tutorials featuring information and campaigns on behalf of your company. This will allow you to showcase your expertise and increase your communication with your audience.

Video doesn’t just work for YouTube but on Facebook as well. Facebook live is one of the best ways to share content, connect with your audience and answer any questions or concerns they may have. Instagram now also offers a video feature and you can even ask your audience questions and allow them to answer with a simple yes or no. This is not only an easy way for you to repurpose and share your content but also allow your audience to feel more connected to your brand.

Photos

You can easily make your blog posts more engaging by adding high-quality photos and pinning the images. This is a great way to add the best elements of the blog post to your Pinterest account and you can even share these photos on Google+ and Facebook.

Another way to repurpose and share content through photos is to create a photo with the key takeaway from your blog posts and add the photo to your social media platforms like Facebook and Instagram. Another way to get more mileage out of your blog posts is to tweet individual tips from the post over time. This will give you plenty of content to tweet to your audience and keep your Twitter account active.

Podcasts

Podcasts are becoming more and more popular and they allow your audience to learn information about your company while on the go. Try taking older content you’ve produced and using it as a script for your podcast and even reach out to influencers to make guest appearances and offer their advice about the subject you’re coving. Podcasts can even turn into videos to repurpose and share content. Just record your podcast and post it on YouTube. You’ve now created two different types of content to share on different social media platforms.

Guides

One of the best ways to repurpose content is to turn your old articles and blog posts into helpful guides for your audience. Guides not only allow you to create a strong piece of content but also allow you to create more leads. Simply post a preview of the guide that will lead readers back to your landing page. You can even turn your guides into how-to videos for your audience.

It may sound like a daunting task to repurpose and share content on your different social media platforms but it doesn’t have to be. By simply editing your content to fit your different social media platforms, you get more out of content you’ve already created and appeal to the different members of your audience. When you repurpose and share content, you can easily reach new audiences and re-engage old audience members who may have begun to write you off. Social platform repurposed content is an easy way to help your company grow, engage new audiences, and get the most out of your content.

Emily Pribanic
Emily Pribanic
Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.
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