Alliances is a solution that aims to help marketers expand their network through real-time insights from top connections, helping them get introduced to prospective clients.
“Existing social networks are great at showing you who else your contacts are connected to, but they can’t tell you how strong those connections are and, therefore, they don’t show the best sources of warm introductions. Alliances transforms the way professionals utilize their networks to make important introductions for networking and sales. It relies on the relationship data stored in emails and calendars to build a relationship graph that is more effective for professional networking than any other graph available today,” said Ray Zhou, co-founder, and CEO of Affinity, in a statement to Demand Gen Report.
Alliances leverages the powers of Machine Learning and Natural Language Processing to analyze a user’s relationship with the brand and identify new sources for gaining leads and exposure. It aims to go beyond social media networks and let users connect with external contacts such as advisors, partners, investors, and mentors, and tap into their networks.
Alliances has the following tools:
1. Relationship Strength: This tool lets users identify contacts that have a good relationship with target prospects or organizations, and funnel them with a view to reaching out.
2. Prospect Lookup: This tool lets you search for an individual prospect and then find the relevant contacts that could introduce you to that lead. It ranks your contacts based on relevancy, their latest email correspondence with the lead, meeting and more.
3. Prospect Finder: Here, marketers can upload their ICP by industry, job title, location or other criteria. The tool will then suggest prospects to connect with.
4. Prospect Import: Through this tool, you can import a list of prospects to see which of your contacts can make an introduction.
All in all, Alliances allows marketers and users to understand the strength of their network base with a prospect for a warm introduction. This is a very helpful tool for Sales and Marketing teams to grow their network organically and to have a network that is helpful to them. Alliances is integrated into the Affinity platform and is now available to all Affinity users.