Link building is necessary for companies to increase their SEO results.
Building links is essential for companies to increase their SEO ranking. The best way to build backlinks is to follow advanced link building tactics.
Backlinks are essential for high SEO rankings. When companies build their links, their SEO rankings increase immensely. Google has many algorithms to sift through spam and building links is a great way to increase SEO rankings.
Advanced Link Building Strategies
- Fix Broken Links
- Create Resource Links
- Skyscraper Technique
- Organic Guest Blogging
- Backlinks of Competitors
- Recover Dead Backlinks
- Turn Mentions into Backlinks
- Included Infographics
- Create Lists
- Product Outreach
- Offer Interesting Materials
Resources are one of the first places people look for learning or checking facts. An excellent way for a company to build advanced links is to create a resource of a niche topic that makes them different on the web. After this is done, the company needs to outreach their resources for people to share on their own websites. Backlinks will begin to come once the resources are seen by people.
The skyscraper technique involves finding a great linkable asset in the company’s niche and creating something better or more up-to-date. After this is created, the company will construct an email and send it to people who are already linking to similar content so they are offered a fresh perspective. Spamming to increase SEO link building is a common practice but could easily be flagged by Google’s advanced algorithms.
Organic guest blogging is a great and easy way for companies to gain tons of social media traffic. Creating lists on a website with information that is relevant to the company’s niche is a great way to build links. Articles that list simple to follow steps generate more quality backlinks than normal posts.
Link Building Strategies to Use in 2018
- Create Cornerstone Assets
- Pay for Legitimate Links
- Share Content on Social Media
- Build Links to Videos
- Publish Industry-Specific Interviews
Creating cornerstone assets such as data and research is the best way to build high-quality backlinks. To create data and research to build backlinks, a company needs to start with a topic they know their audience finds valuable. The next step is to conduct independent research and compile their findings. Step three is to publish their research and create complementary content based on that research. The last step is to promote and share their findings to increase the number of backlinks.
Paying for legitimate links is another great way for a company to build their backlinks. It is important, though, for companies to not fall victim to link schemes that generate spam links. Also, it is essential that companies build more organic links than paid links to create high-quality Google backlinks. Sharing content on social media is an extremely effective way to build backlinks and it all begins with a company using listening tools to find their audience on social media. The next step in building links using social media is to use tools to find patterns in the company’s popular content. Step three is to create high-quality content than share and promote that content. The final step is for the company to then remarket their high-quality content.
White Hat Link Building
White hat SEO is a lot of work but works very, very well. White hat link building is the usage of optimization strategies, techniques, and tactics that focus on a human audience. White hat SEO is more legitimate than black hat SEO and creates more high-quality backlinks. A huge aspect of white hat SEO is finding the right opportunities to promote the business to increase SEO rankings.
A company should start with their local market and their niche markets. Once companies have found opportunities to help increase their SEO, they need to make sure their content aligns with that opportunity. Another way to build links is to reach out to influencers that can help increase the company’s SEO. Influencers can be found all over YouTube and other social media platforms and once a company has contacted an influencer in their field, they can get them to promote what they offer in a legitimate way.
Building links is essential for companies to increase their SEO. A company with a high SEO ranking will get more traffic than a company that is on the fifth page of a Google search. High ranking SEO is the best way a company can guarantee they are receiving the most traffic to their website. For a company to increase their SEO, they need to build high-quality backlinks and the best way to do that is to engage with social media and influencers. It can be difficult for a company to build up their backlinks but once they do, their SEO ranking will put them to the top of Google searches and increase their website traffic.