Visual content marketing, like videos and infographics, is an easy, effective way to attract your audience’s attention and gain brand recognition. While visual content marketing is a great strategy for many brands, it’s not an effective strategy for all brands.
So, how do you know if a visual marketing strategy is best for your business?
Let’s take a look at a few pros and cons of visual content marketing and see if a visual marketing plan is the best strategy for your business needs.
Visual Content Marketing Pros
- Engagement
One of the biggest pros about visual content marketing is the fact that it boasts stronger engagement compared to other content formats. Audience members are about ten times more likely to engage with visual marketing than any other type of content. Visual content marketing also performs the best on social media platforms, compared to any other type of marketing. With visual content marketing, audience members also spend more time on your web pages which improves your SEO ratings. Visual marketing is a great way to attract audience attention and hold that attention through engagement.
- Conversion Rates
Having a visual marketing plan in place will not only help with your engagement efforts but increase your conversion rates as well. Many companies have discovered that visual marketing content is a very effective way to increase conversion rates, especially when added to landing pages. One of the best visual marketing ideas you can implement is to add visual marketing content to your landing pages. This will not only engage your audience members more effectively but improve your conversion rates as well.
- Repurpose Content
Another great attribute of visual content marketing is the ability to repurpose content. Visual marketing content can easily be reused and repurposed and written content can also easily be repurposed into visual marketing content. Any effective visual marketing strategy includes repurposing content and when looking to add visual marketing to your business strategy, the easiest way to repurpose your written content into visual content is to create all content with repurposing in mind.
Visual Content Marketing Cons
- Time and Value
A major concern many businesses have when deciding to implement a visual marketing strategy is the amount of time visual marketing content takes to produce and the cost it takes to produce excellent quality content. Visual content marketing can take a lot of time and money so this should be something you think about before you decide to implement a visual marketing strategy that may not pay off.
- Limitations
Visual content marketing isn’t as flexible as written content. When visual marketing content has to be updated, taking the visual content off your website or social media platforms can drastically affect your search engine rankings. Also, it’s important to keep in mind that not everyone throughout the world will have the ability to watch your videos. Before you implement a visual marketing plan, it’s important to understand who your audience is and how they like to view your content.
- Video Length
Another major concern with visual content marketing is the length of any videos you wish to produce. Every audience is different and each can endure up to a certain amount of video time. Some audiences like ten-minute videos but others don’t like to watch any videos longer than three minutes. One of the biggest concerns of implementing a visual marketing strategy is thoroughly understanding your audience and truly knowing how long or short your visual content should be as to not lose their interest and engagement.
Visual content marketing can be a very effective way to engage your audience and boost the recognition of your brand. Before you implement a visual content marketing strategy though, it’s important to learn how to properly produce visual marketing content and learn everything you can about your audience to assure that you produce content they will want to view. Your visual marketing plan should include repurposed content, tools to track and measure your engagement levels, and a way to receive input from your audience to change and improve your visual marketing content.
