With constant development in technology, we see social media and mobile applications have a major impact on the sales and success of a business. This phenomenon has led to the introduction of Inbound Marketing techniques in order to acquire customers. As more and more companies start adopting Inbound Marketing techniques, it is important to understand how this works.
Lead nurturing is one of the important elements needed to acquire customers using the Inbound Marketing techniques. A lead is basically a prospective customer. Lead nurturing refers to the process of converting a prospective customer to a customer and consequently a promoter for the company.
The secret to have a great return from your lead nurturing techniques is to create content that keeps the readers engaged. If implemented correctly, lead nurturing can generate a lot of buzz for your business even before the leads can be converted into sales.
The first step in lead nurturing is to develop and analyze your buyer personas. Once you’ve done that create targeted emails for each of the personas based on their goals and hobbies. Once you start sending the different emails, it is important to understand ho effective your emails are. That’s when lead nurturing tools come in handy.
Here are some of the best lead nurturing tools:
InfusionSoft is a brilliant package for thriving businesses that seek to increase their presence and sales amidst masses. This is a great tool for businesses that have huge lists to manage, segment and target. What’s more? This also comes with email, e-commerce, affiliate and hybrid CRM tools.
It is very important to understand and then typify different buyer personas in order to curate and deliver content that keeps the readers engaged. BatchBook is the perfect tool for crafting these personas. BatchBook adds the social media profiles of the buyers, thus granted access to their blog posts and twitter feed. This helps in understanding the likes and interests of the persona.
Educating your buyer personas is another great way to keep them engaged. GoToWebinar is a simple tool that allows you to host panel discussions, webinars, presentations, sales pitches etc. live form the comfort of your office to viewers across the globe. In case someone who signed up for the webinar is unable to attend it, you can also send them a recording to view.
VerticalResponse is exclusively an email service that allows you to send a large number of emails, postcards, newsletters, campaign promos etc. This is extremely helpful for businesses that have products or service that require educating the customers and spreading awareness.
Follow-up is another key step in the process of converting your visitors to leads to customers and finally to promoters for your company. SwiftPage is a response tracking software that not only allows you to send emails but also integrates with any other platform that you maybe already using to send out emails in order to analyze the response to emails.
These are the most important and effective tools you need in order to make the most out of your Inbound Marketing techniques for lead nurturing.
Megha Shah for TechFunnel.com