5 Reasons Small Businesses Use SMS Marketing Strategy

by Emily Pribanic - September 21, 2018
Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

SMS Marketing Campaign

SMS marketing is very beneficial to small businesses and start-ups that don’t have the resources or funds to launch a full-blown traditional marketing campaign. Most audience members agree that an SMS campaign is a good way for an organization to grab their attention and research conducted by The Wireless Association even found that the open rate of SMS marketing communication is 98% while the open rate of email marketing communication is only 22%.

SMS marketing is also a more effective way to increase participation from your audience with SMS marketing communication being redeemed eight times more frequently than email offers. If you’re looking to increase your return on investment (ROI), engagement, and brand recognition through an SMS campaign, check out why your SMS marketing efforts can be your most effective marketing strategy.

Reasons to Launch an SMS Marketing Campaign

Launching an SMS campaign can be very beneficial for your small business. Many organizations have begun to launch more SMS campaigns because they’re simple, affordable, and effective. Check out these other reasons many small businesses have found that SMS marketing is beneficial for their brand.

SMS Marketing is Simple

Small business owners and employees often have a lot on their plate because there are fewer employees in their organization. SMS campaign is not only simple to execute but is quick and doesn’t take up much time. It is a perfect for small businesses that need every hour of every day to ensure that their business continues to be successful and profitable. There are even many SMS services on the market to help small businesses launch their SMS campaigns.

SMS Marketing is Affordable and Effective

Another reason SMS marketing is attractive to small businesses is because it allows them to send bulk messages to hundreds of phone numbers on their list for just a few cents each. Not only is an SMS campaign affordable to launch but SMS messages are almost always opened. Most people don’t let unread messages sit on their phone which makes it an effective marketing way to reach your audience.

SMS Marketing is Engaging and Personal

SMS marketing is much more effective than email marketing because you must compete with hundreds of other spam emails in a recipient’s inbox and SMS messages have a better chance of being opened. ShiftComm conducted a survey about the effectiveness of SMS marketing engagement and found that 64% of customers prefer businesses to use SMS campaign when interacting with them.

Not only is SMS marketing a better way to get recipients to open your messages but it is also a great way to engage with customers. Whether it’s to let them know that their order is on its way and providing them with a reliable link to track their package or sending them an SMS message with a coupon once they’ve entered your store, launching an SMS campaign is a great way to engage with your audience and build brand recognition as well.

It is a great way to increase your personalization efforts with your audience. Once you receive an audience member’s wish to receive SMS messages, you can easily launch personalized SMS campaigns to certain audience members to ensure that everyone in your audience only receives messages that appeal to them.

SMS Marketing is Trackable

A great aspect of SMS marketing is that most providers offer simple delivery reporting to ensure that your SMS messages have been sent successfully. There are also many SMS marketing services that will provide you with details on who, what, and when links have been clicked allowing you to get the most out of your SMS campaigns. With the ability to track whether your SMS messages have been spent, opened, and read, you’re able to better optimize your SMS campaigns and generate more leads.

SMS Campaign Generates Leads

When you launch an SMS campaign, you can use keywords to set-up an SMS short code which can be anything from your brand name to a memorable word. You can advertise this keyword on your website, printed media or in your physical store and allow customers to opt-in to your mailing list or to receive SMS messages regularly. This will not only provide you with new contacts to receive your communications but also generates an instant lead with little effort and at a low cost.

SMS marketing is an effective, cost-friendly way for small businesses and start-ups to increase their ROI and engagement efforts with their audience.

Emily Pribanic

Emily Pribanic | Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing s...

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