5 of the Best Social Media Tools for Business
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5 of the Best Social Media Tools for Business

best social media tools for business

Use one of these social media tools to improve your social media efforts.

Using the right social media tool will not only improve your social media marketing efforts but also improve your engagement and activity on your social media profiles.

Having an active presence on social media today is essential to connect with your audience and engage with them in a way they relate to. It can be tough, though, to be active on all major social media platforms without a proper social media tool to help you accomplish this. If your company is looking to be more active on social media, it is essential that you use a social media management tool to help you be active and properly engage with your audience. If you are unsure of the best social media management tools for 2018 that could help your business, begin with this list to help make your decision much easier.

Best Social Media Management Tools for Businesses of All Sizes


Hootsuite is one of the best free social media management tools your business can use to manage all your social media profiles. This app is widely used by many businesses and individuals alike to manage all their social media profiles. The free version of Hootsuite offers users the ability to manage three social profiles, basic analytics, the ability to schedule up to 30 messages to post, two RSS feed integrations, over 150 free and paid app add-ons, an online help center to answer any questions they may have, and even offers free social media courses to allow users to learn how to utilize their social media presence. Users can always upgrade their accounts to a paid version that offers them the ability to schedule more future posts, manage more social media profiles, and so much more.


One of the best social media tools for business, HubSpot, like Hootsuite, not only allows you to publish to your social accounts but also allows you to manage your accounts by responding to comments and obtain closed-loop reporting data. This closed-loop reporting data not only lets you see which channels drive the most engagement for your company but also allows you to track what posts and channels drive actual leads and sales. This tool is essential to allow your business to know which of their engagement efforts work the best and which ones need to be revised or scrapped altogether.


One of the best free social media tools around, TweetDeck allows users to follow several conversations at once with its multi-columned layout, much like the layout of Hootsuite. TweetDeck, like most other social media management tools on the market, allows you to schedule future posts and allows you to be able to keep up with the fast pace of the Twitter platform. With TweetDeck, your company will be able to stay on top of conversations and can get ahead of any negative press.

IFTTT (If This Then That)

If This Then That is one of the best social media marketing tools your business can use to automate their social media marketing efforts. With IFTTT, managing social media platforms, apps, and websites is easy. IFTTT can link services together based on a trigger you create that will start an action. For example, if your marketing manager creates a blog, the trigger, IFTTT will create an action, a tweet.


Buffer is an excellent tool to help you improve your social media efforts because it allows you to schedule and manage your social media channels and even allows you to customize your posts for the different platforms it will be posted to. This is an essential option because what may look good and make sense on one platform, doesn’t necessarily look good on another. Another great aspect of Buffer is that it shares your content at the best possible times throughout the day and will track links to verify which content gets the most traction.

There are many social media management tools on the marketing available to help your company improve its marketing efforts and reach a wider audience. Being active on social media is essential in our social media-driven world so if your company has not yet implemented a tool to help you be more active on social media, now is the time to implement one of these social media tools that are the best on the market.

Emily Pribanic
Emily Pribanic
Emily is a graduate of the University of North Texas. She has her B.A. in Advertising with a concentration in Copywriting. Emily has been writing since she was young and has a creative imagination. She lives in Dallas, Texas with her family and two cats.

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