Implement these CRO tools to improve your social media efforts today.
There are many CRO tools on the market designed to help you improve your social media efforts. If you are not using any of these tools, your social media pages are not converting your audience as well as they could be.
Being successful on social media is very important nowadays. This is because social media has become the best way for companies to interact with their audience. To make sure that your social media ROI is high and to justify your social media efforts, follow these social media measurement tools to make the most out of your social media efforts.
Conversion Rate Optimization (CRO) Tools for Growing Your Brand
There are a few categories of CRO tools for conversion optimization. The first is to capture leads which will help you build up your email list and, of course, is essential for your sales team. When you capture leads, you’re able to provide a basis for creating a relationship with them and push them through your sales process. To convert visitors into good leads, you need a good lead capturing tool in place. Here are some of the most successful and easy to use lead capturing tools on the market:
- OptinMonster
- Thrive Leads
- SumoME
- WPForms
- Formstack
- Hello Bar
The next CRO tools that will help you be more successful with your social media efforts are social media analytics tools. It is essential to have a proper analytics tool in place to be able to know if your strategy to boost your conversion rates is successful. Having an analytics tool in place is necessary for both planning and evaluating your conversion rate optimization efforts. Analytics tools help you gain a better understanding of visitor behavior and why parts of your website might not be performing as well as they could be. Try one, or a few, of these top social media metrics tools on the market to learn more about the exit rate of your site, bounce rates and more so you can improve the way your audience interacts with your brand.
- Google Analytics
- ClickTale
- Kissmetrics
Customers today expect to receive an excellent user experience when they interact with your company. This is why it is essential to have a user experience testing tool in place to learn more about how visitors experience your website or social media pages. The insights you receive from this CRO tool will guarantee that your customers are much happier whenever they interact with your brand online and decrease the frequency of technical complications your customers experience. Some of the best user experience testing tools on the market include:
- CrazyEgg
- Hotjar
- Lucky Orange
- Inspeclet
Perhaps the most important CRO tools to ensure that your social media pages are as successful as they can be is through page optimization tools, also known as A/B testing tools. These tools are used to determine which pages will be the most successful with your online visitors. The conversion rate of your website or social media pages can be greatly affected by the smallest change so it is no wonder why most companies use landing pages to improve their conversion rates. Try incorporating some of these page optimization tools into your social media CRO efforts:
- Optimizely
- Visual Website Optimizer (VWO)
- Leadpages
- Unbounce
- Instapage
Another essential tool to ensure that you’re offering the best online experience you can is an online performance tool. It is necessary to understand how your website comes across to your viewer and to know how your audience is responding to your social media pages. Having a subpar online performance can greatly reduce your conversions and this subpar experience can be affected by many things like a slow-loading page, oversized images, too many plugins or even an unreliable web host. These and other reasons are why it’s very important to check these factors regularly to ensure that your CRO efforts are not lacking. Try one of these helpful online performance tools to improve your social media CRO efforts:
- GT Metrix
- Pingdom
When it comes to increasing your social media CRO efforts the most important thing to remember is that there are many tools on the market that have been designed to help you be successful. If you are not using any of these CRO tools yet, now is the time to implement at least one of them to improve your social media strategy.
