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4 Ways AI Can Change Your Business

4 Ways AI Can Change Your Business
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Artificial intelligence is changing the business world in very significant ways.

Learn how Ai can change your business.

As technology continues to develop, our processes and business structures can become more effective and efficient. Artificial intelligence has become one of the most exciting emerging innovations with the potential the implement this change. The idea was first coined in the 1950s and has increasingly developed since. Once a concept of fiction, artificial intelligence is essentially a concept that revolves around developing computer systems to give them the ability to perform tasks that require human intelligence such as speech recognition, decision-making, translation, and visual perception. Artificial intelligence heavily relies on deep learning and natural language processing in order to perform these tasks. Artificial intelligence can help you improve your business in various ways. Here are four ways that AI can change your business:

Delivering Better Ads and Marketing

Customer behavior is constantly changing. In today’s market, it’s becoming harder and harder to gain a strong understanding of how the customer behaves with all of the digital tools available. With artificial intelligence in marketing, businesses can better target their audiences with the right ads. In 2017’s fourth quarter, Facebook was able to generate more than $12 billion. A major reason why they were able to succeed is because they leverage artificial intelligence to target the right audience for their advertising. This technology can be very effective in reaching prospect customers, especially with its predictive analytics features. For example, through its predictive analytics, artificial intelligence can identify what the best messaging is for a specific target.

Recruiting with AI

Artificial intelligence is changing the way companies approach recruitment because with AI, companies can now mine through big data to find highly qualified prospect employees. Instead of looking through countless prospects, hiring managers can now better filter through resumes to find keywords that match with what they’re looking for. Another way that artificial intelligence can make recruiting more efficient is by automating very repetitive tasks within job posting. This can help hiring managers focus on finding the right candidate instead of spending time creating the posting. Artificial intelligence can also provide prospects with a better job search experience. Through recruitment chatbots, prospect employees can gain a more personalized experience as they can receive more personalized responses to the jobs that they’ve applied for.

AI Can Help Build Employees’ Engagement

According to a Gallup report, almost 70% of employees are not engaged at work, meaning that they may not be as happy as they can be. By owning a business, you should understand that your employees are your biggest asset so failing to engage them can produce many dire consequences such as turnovers, sloppy work, and a toxic work culture. Artificial intelligence can be a great tool that can help build this engagement. Chatbot solutions such as Tangowork and Rocketbot can help provide employees with quick solutions 24/7. This service can help encourage employees to voice out concerns that they are not completely comfortable with telling an HR representative. This can help destress your employees and create a more friendly environment.

Improving Supply Chain Processes

Artificial intelligence can help companies improve their supply chain management by making processes more efficient and effective. There are solutions available that can help companies adjust inventory positions as well as automate machinery tools. These tools can help decision makers cut costs and drive profits.


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Don Q. Dao
Don Q. Dao
Always striving to learn, Don Dao is driven by new adventures and challenges. His love for media and social interactions has led him to pursue a career in marketing. Over the years, he has developed a broad skill set in all aspects of marketing, specifically in event organization, social media marketing, and content marketing. He enjoys working with passionate people to bring visions to life and inspire the world.

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