4 Remarketing Practices that Boost Business Growth

By Mohammad Ali Sultani - Last Updated on January 7, 2020
Remarketing Practices That Will Help Your Business Grow

Remarketing is still an excellent way to attract customers.

Remarketing is the perfect strategy to increase conversion rates and re-attract potential customers.

Remarketing strategies are widely known as the most effective way to attract customers who were previously interested in a company’s product or brand. Regardless of whether or not consumers visited the site, remarketing is a perfect way to attract customers to your brand by placing ads on their media feeds or other websites.

Since the rise of social media sites like Facebook, Twitter, and Instagram, marketing companies have been using these platforms to garner interest in their products. Through bids with third party extensions, marketing companies compete for opportunities to target specific consumers. It is crucial to be careful when choosing ad frequency and targeted audiences.

While remarketing is an effective marketing strategy, it can easily be overused and create a negative stigma for a company’s brand. The last thing a consumer wants is to be bombarded with repetitive emails or ads on every site they visit.

Although it isn’t the most well-known way of marketing, remarketing campaigns have proven to be an effective way to re-engage potential consumers who are interested in a particular brand. Remarketing, also known as retargeting ads, focuses on showing ads for a business after potential customers have visited that company’s site, used an affiliated mobile app, or signed up for a newsletter. Those same individuals will see ads on their display banners or sidebars as they surf the web.

Remarketing Best Practices that Can Surely Grow Your Business

1. Custom Advertising – The best retargeting ads are those that use custom messages and advertising for specific target audiences. This method is a good way to reach different types of consumers more efficiently, rather than creating mass ads that are not specific to a certain group. There are various factors that decide where to direct these custom ads, such as socioeconomic status, gender, and age.

2. Ad Frequency – The rate in which you distribute these ads must be timely, but also exclusive. Marketers aims to send enough ads to pique the interest of potential customers, but it is crucial to keep the number relatively low so you don’t make potential customers feel as if they’re being followed. Most consumers don’t want to be bombarded with ads from the same companies urging them to return to their sites and buy the item they viewed. This remarketing ad strategy is good for promoting websites, and creating more awareness of the brand itself if done with caution.

Remarketing Campaign Best Practices

Effective remarketing ads focus on the most important part of the shopping experience: the consumer. Consumer-focused practices are essential to earning impressive conversion rates and increasing productivity. Here are a few remarketing practices that will help you create an effective campaign:

1. AdWords – AdWords remarketing is one of the most popular ways for marketing companies to bring back previously interested customers back to their site. Google has an interesting program that many marketing companies currently use and per their website, is a form of “online advertising that enables sites to show targeted ads to users who have already visited their site.” Remarketing AdWords enables you to target potential consumers more narrowly, which in turn will allow you to increase ad relevancy and lower your cost-per-click.

2. Efficiency after Conversion – A lot of remarketing companies send ads to customers who have already purchased the item they are promoting. This “double-spam” leaves a bad taste and can create a negative, annoying image of your product or company. Once that potential consumer becomes an actual consumer, aim to make sure targeted ads reflect that, and aren’t mass distributed to the same people multiple times.

Remarketing as a strategic approach to attract returning customers is a proven strategy that helps increase conversion rates. Placing remarketing ads on popular websites is the most effective way to earn more attraction and retain customers.

Mohammad Ali Sultani | Mohammad Sultani is currently an undergraduate at the University of San Diego pursuing a degree in Political Science and English. As an experienced writer for various technology, law, and political news outlets, he has shown great potential in his writings and hopes to continue developing his skills. With the goal of becoming an established lawyer and writer, Mohammad is determined to help those in need on both ends of the spectrum.

Mohammad Ali Sultani | Mohammad Sultani is currently an undergraduate at the University of San Diego pursuing a degree in Political Science and English. As an experienced...

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