3 Benefits of Interactive Content Marketing

By Amy N Barkman - Last Updated on January 6, 2020
Benefits of Interactive Content Marketing

Interactive content marketing connects your brand with your current and potential customers.

Drive sales by reaping the many benefits of interactive content marketing. This type of marketing gives customers exactly what they want.

Shopped on Amazon lately? Oh, come on, who hasn’t? And every time you do, you will see recommendations of products to purchase next. These recommendations are based on previous purchases and previous searches, but regardless, this tracking is just one example of the world of interactive content marketing. And while you might sometimes think it’s a bit creepy that a website seems to know what you’re thinking about, consider how many times you’ve made a purchase based on those recommendations.

Types of Interactive Content

So, now you know that you can use tracking within your website to recommend future purchases to potential customers, but what you may not realize is that isn’t the only method of utilizing interactive content to market your brand. Some other interactive content marketing examples include:

  • Interactive Video: Ask for feedback, link to another video or website, or ask a question to further engage the viewer.
  • Surveys: People enjoy giving their opinions, and polls and surveys give them an outlet to do just that.
  • Personality Tests: Say what? Yes. People like when they can fill out a questionnaire and be told they’re clearly a genius. Okay, so that’s a stretch, but these assessments are a quick draw and wildly popular with the younger folks.
  • White Papers: Engage people by asking them quick questions as they navigate through your content.

Benefits of Interactive Content Marketing

In a nutshell, the benefits of interactive content marketing can be summed up by the interactive content marketing statistics. By encouraging your customers to interact and supply data, you can quite literally see the results instantly. They’re tangible. You can see how many people are choosing to input information, and you’re getting immediate response. There’s no waiting for reports and analyses. But there are other benefits as well:

  • Reduced marketing costs: You’re simply making your marketing interactive, which is inexpensive, but at the same time, you’re saving your customers time by showing them what they should probably go ahead and purchase next. Likely, they will make that next purchase because you’ve shown it to them several times, and now they can’t get it out of their head. This saves you money in having to find new and exciting ways to market this product to them.
  • Reduce time and energy. Everything is handled electronically. There’s no need for increased manpower as the computer does all the work for you. It tracks what your customers are searching for and purchasing and promotes to them what their next purchase should be. This simplifies virtually everything for you.
  • Sales increase. This is a given. Again, consider how many items you’ve purchased based on interactive content marketing via such websites as Amazon. Show your customers what they probably want, and you’re much more likely to make a sale than if you didn’t.

If you have made it this far and are still wondering “Why should I use interactive content?” then take a breather, hop on over to Amazon, and purchase something. Check out the list of products that their tracking methods recommend to you, and you will likely begin to see the connection. Interactive content marketing works because it is as if the website is reading your customers’ minds, which, in turn prompts them to go ahead and take that next step by purchasing that item and, ultimately, driving your sales.

Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. She loves to read and write, and spends the rest of her free time exploring, fishing, camping, and just being outdoors with her husband and young son. Amy enjoys using her creative talents for writing and graphic design whenever possible.

Amy N Barkman | Amy works in higher education and has a bachelor’s degree in English Literature. She loves to read and write, and spends the rest of her free time ...

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