Salesforce Acquires Rebel

Salesforce Acquires Rebel (WATCH)

Salesforce Acquires Rebel

Salesforce has been working on expanding its marketing offerings. In lieu of this, they acquired interactive email service provider Rebel.

Marketers see email as an effective way to target consumers with relevant content, and the format remains one of the most powerful tools for building consumer engagement and generating ROI.

Rebel has developed a set of services which enable brands to embed various interactive elements into the emails they send to users and their end prospects. Salesforce will be using the startup’s software to bolster its Marketing Cloud Service. Through the Rebel acquisition, Salesforce aims to offer more interactive, experience-focused emails and to compete more effectively with other email service providers like Adobe, Google and Microsoft.

 

The founders of Rebel, Joe Teplow and Trever Faden, noted that “with Rebel’s Mail and API solutions, brands, including Dollar Shave Club, L’Oreal and HelloFresh, turn emails into an extension of their website or app — collecting data, removing friction from the conversion process, and enhancing the customer experience. Rebel will enhance the power of the Salesforce Marketing Cloud and fundamentally change the way people interact with email.”

“We are excited to join Salesforce and accelerate our mission of reimagining the inbox by enabling marketers and developers to create beautiful, seamless, interactive email experiences,” said a Rebel spokesperson.

“We would like to thank the email community, the forward thinking brands we have worked with over the years, our partners, and everyone that has been part of Rebel’s success. We are thrilled to become part of the amazing Salesforce family and continue the journey. With Rebel’s Mail and API solutions, brands, including Dollar Shave Club, L’Oreal and HelloFresh, turn emails into an extension of their website or app – collecting data, removing friction from the conversion process, and enhancing the customer experience. Rebel will enhance the power of Salesforce Marketing Cloud and fundamentally change the way people interact with email,” said the company’s spokesperson.

Megha Shah
Megha Shah
A dreamer, traveler, aspiring entrepreneur and a bookworm beyond repair, Megha Shah is extremely fond of writing and has been doing so since she was a child. Apart from being a part-time writer, Megha is currently in college, pursuing B. Com. (Hons). Megha is an ardent follower of ‘Hardship, Hustle and Heart’ and firmly believes in the power of hard work and destiny!
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