Marketing and loyalty programs are part of a new full-service product offered by PDI, a global provider of business software solutions in the convenience retail and wholesale petroleum industries.
PDI Marketing Cloud Solutions coupled with PDI’s existing ERP portfolio will allow retailers and wholesalers to utilize PDI services in additional areas of the enterprise. When the cloud solution is paired with PDI’s existing back-end solutions, businesses can leverage data from all areas to inform marketing decisions.
“Convenience retailers and petroleum wholesalers have always counted on PDI for excellence in enterprise back office solutions,” said Brandon Logsdon, senior vice president, Marketing Cloud Solutions, PDI. “Now, with PDI Marketing Cloud Solutions, customers can rely on PDI even more and gain a unified view of their operations along with the technology they need to transform the customer experience and boost profitability.”
PDI Marketing Cloud Solutions will provide in-house creative, engagement analytics and insight, freeing companies from contracts with multiple vendors while streamlining operations.
Segments PDI focuses on Marketing Cloud Solutions include strategy, customer experience, and UX/UI design, implementation, optimization, and insights.
The marketing and loyalty capabilities also extend beyond program creation to delivering a full solution capable of helping retailers optimize loyalty programs over time. Professionals will analyze current business strategy and drive engagement by learning which offers customers engage with the most.
Through data collection and analytics, programs can be altered to create new offers that provide greater value to the consumer and gradually shift consumer behavior.
The experience extends beyond the basic rewards programs and can include special pricing for members, rewards triggered at payment and printed on a receipt and messages tailored to an individual consumer based on existing data.
The PDI Marketing Cloud platform will prove an easy implementation for businesses and marketers. The platform can integrate with existing point-of-sale systems in many instances and already powers the successful Fuel Rewards® loyalty program.
For businesses without an existing loyalty program, PDI Marketing Cloud uses an in-house custom launch plan that can get a program up and running quickly. As additional knowledge is gleaned over time, the program can be tweaked and new opportunities explored.
The platform lets marketers maximize return on investment at any level by providing a broad toolkit for both convenience retailers and petroleum wholesalers while seamlessly integrating with existing financial and logistical tools utilized in other areas of the business.
PDI helps convenience retailers and petroleum wholesalers thrive with enterprise software that enables them to grow topline revenue, optimize operations and unify their business across the entire value chain.